Lionel Messi Pumps Solana Memecoin Water (WATER) to His 504M Instagram Followers

Argentinian captain and FC Barcelona legend Lionel Messi promoted Solana memecoin Water (WATER) on his Instagram story to his 504 million followers.

Solana memecoin project Water has enlisted the help of football icon Lionel Messi in its latest marketing move.

The Argentinian captain and FC Barcelona legend promoted Solana memecoin Water (WATER) on his Instagram story, which boasts a following of 504 million. Water’s official Instagram page also shared the story and a spokesperson confirmed Messi’s endorsement of the project as an official representative.

CoinGecko data showed that WATER surged nearly 60% following the post, but the gains have since pared back to a mere 4.5% gain. According to DEX Screener, the token was launched two weeks ago and currently has a market cap of $73.6 million, with over $105 million in daily trading volume.

In today’s meme ecosystem, celebrities and memecoins are becoming a common pairing, with everyone from music artists to professional fighters entering the scene.

Water aims to distinguish itself from the crowd by promising to support global charities and research organizations. The Solana-based aqua project is also the first to announce a collaboration with a major star like Messi, after reportedly raising around 42 million SOL during its pre-sale.

Earlier, Ethereum creator Vitalik Buterin had called for better meme projects with a social good outlined as an end goal.

A quick summary of features that a celebrity crypto project needs to have for me to be more willing to respect it:

1. Have some kind of public-good goal that it's serving, other than enriching the celebrity and early adopters. Realistically, either an art project or the…

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