How to calculate the popularity of Douyin topics? How to increase the popularity of a topic?

Question: How to calculate the popularity of Douyin topics? As a social media platform, Douyin cannot be ignored. The popularity of its topics often determines the spread and influence of the content, but the calculation rules behind it are rarely known. Analysis of this article: This article will provide an in-depth analysis of Douyin’s topic popularity calculation algorithm and explore how to effectively increase topic popularity on the platform, thereby helping users and brands gain greater exposure and influence. PHP editor Yuzai will give a detailed explanation from the following two aspects: Algorithm analysis: Revealing the underlying mechanism of Douyin topic popularity calculation and understanding the key factors that affect popularity. Promotion skills: Provide practical strategies and techniques to guide users to effectively increase the popularity of topics and expand the influence of content.

1. How to calculate the popularity of Douyin topics?

1. View volume: The play volume of a Douyin topic refers to the total number of times users watch videos under this topic. The higher the number of views, the more popular the topic is.

2. Number of likes: Number of likes refers to the total number of times users like the video under this topic. The more likes, it means that the topic has higher user satisfaction.

3. Sharing volume: Sharing volume refers to the number of times a user shares a video on this topic with others. The higher the number of shares, the higher the spread of the topic.

4. Comment volume: Comment volume refers to the total number of times users have commented on this topic. The more comments there are, it means the topic has sparked widespread discussion.

5. Topic activity: Topic activity refers to the update speed of videos under the topic and the degree of user interaction. The higher the activity level, the more popular the topic is.

6. User engagement: User engagement refers to users’ interactive behaviors on this topic, such as watching, liking, sharing, commenting, etc. The higher the user participation, the higher the attractiveness of the topic.

Based on the above indicators, Douyin will calculate the popularity of each topic through algorithms and display it on the topic page. The higher the popularity, the higher the exposure of the topic on the platform, thereby attracting more users to participate.

2. How to increase the popularity of Douyin topics?

1. Creative content: Produce creative and bright video content to attract users’ attention. The content should be targeted and closely combined with the topic to increase users’ interest in watching.

2. Optimize titles and tags: Use vivid and interesting titles and related tags to increase the video’s exposure in search results and attract more users to click.

3. Interactive guidance: Add interactive guidance to the video, such as asking questions, calling for comments, etc., to increase user participation.

4. Win-win cooperation: Cooperate with other hot topics and well-known creators to jointly promote the popularity of the topic.

5. Timely updates: Keep the update speed of videos under the topic so that users can continue to pay attention.

6. Marketing promotion: Use channels other than Douyin to promote topics, such as Weibo, WeChat, etc., to attract more users to participate.

The calculation and improvement of Douyin topic popularity is of great significance to creators and brands. Understanding algorithm rules, producing high-quality content, and increasing user participation are the keys to increasing the popularity of topics. Only by seizing hot topics and creating interesting and valuable content can you gain more attention and exposure on the Douyin platform.

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