News on July 9: Recently, 21st Century Business Herald revealed from multiple sources that Xiaomi Motors is planning to launch its third model in 2026, which is an extended-range SUV designed for family users. It is reported that this extended-range SUV has already undergone two version adjustments in the pre-research stage, which fully demonstrates Xiaomi’s high hopes and great emphasis on it. In addition, Xiaomi is trying a new business model on this model. They plan to use consumer electronics-level hardware to replace car-level components that do not involve functional safety. Different from traditional car manufacturing ideas, Xiaomi does not plan to Pre-installation is carried out on the car, but the plan is to allow users to select and assemble their own cars according to their own needs after the naked car is delivered. This personalized customization service will undoubtedly bring a new car buying experience to consumers.
According to Xiaomi’s previous plan, their release rhythm is three cars in three years, namely:It is reported that Xiaomi has released Xiaomi SU7 at the end of March and plans to reveal more information about the new model at the new product launch conference in July, attracting market attention.
Currently, Li Auto is the leading brand in the home extended-range SUV market, with monthly sales of nearly 50,000 units. Xiaomi's third car will directly compete with Li Auto, aiming to gain a share of this market segment. To this end, the third car will adopt a low-price and volume strategy, with an initial planned price of about 150,000 yuan, and strict cost control.
In addition, Xiaomi will highlight the advantages of intelligence in the second and third models. The smart cockpit may use the self-developed AI OS system to improve the level of intelligence and user experience.
Although Xiaomi started late, its strong ecosystem is its competitive advantage. Xiaomi has comprehensively laid out the automotive supply chain and invested in nearly 50 related companies, which can provide users with lower-cost accessories and enhance market competitiveness.
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