Apple sales in China decline! China's mobile phone market ranking in Q2 2024: Huawei shines, Xiaomi beats Apple to take second place

According to news on July 8, the authoritative market research organization W14-W26 recently released a report on the Chinese mobile phone market in the second quarter of 2024, revealing that the sales of Apple mobile phones in the Chinese market are experiencing a decline, while domestic mobile phone manufacturers are experiencing a decline. show strong growth momentum. The report pointed out that in the 2024 Q2 Chinese mobile phone market rankings, vivo ranked first in the Chinese mobile phone market with 11.95 million activations. What is remarkable is that Xiaomi mobile phones successfully ranked second, surpassing Apple, with sales of 10.63 million units and a year-on-year growth rate of 19.65%. This change is in sharp contrast to Apple's leading position in the global smartphone market in 2023, and highlights the challenges Apple faces in the Chinese market.

According to the editor’s understanding, in addition to the strong performance of vivo and Xiaomi, OPPO (including OnePlus and Realme), Huawei and Honor also occupy important positions in the list, ranking fourth to sixth respectively. Among them, Huawei's growth rate was the most significant, reaching an astonishing 42.53%. Xiaomi, vivo and Honor also achieved growth of 19.65%, 7.17% and 6.93% respectively.

Although Apple still maintains its leading position in smartphone sales globally, its performance has declined significantly in the Chinese market. Analysts believe that this may be related to the lack of innovation, high prices of Apple products and the strong rise of domestic mobile phone brands. In the previous 618 promotion, Apple had significantly reduced the price of iPhone 15 to boost sales. However, this advantage quickly disappeared after the price reduction ended.

Faced with fierce competition in the Chinese market and diversified consumer demands, Apple may need to re-examine its strategy in the Chinese market and increase investment in product innovation, price strategy and brand image to cope with domestic Challenges for mobile phone brands.

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