Porsche Taycan's Chinese market is experiencing a cold spell, and production reduction plans are on the agenda

According to news on July 8, Porsche’s first electric model, the Taycan, has become the brand’s best-selling model in Europe two years after its launch. In some periods, its sales even surpassed the classic fuel versions of the 911 and Panamera. However, in the past two years, Taycan's sales have experienced significant fluctuations, especially in the first quarter of this year, when sales fell by half. According to Stuggarter
Zeitung, Porsche plans to reduce Taycan production at its factory in Zuffenhausen. Porsche is currently negotiating with unions and plans to adjust the Taycan production line to a single-shift operation. Although this adjustment does not involve layoff plans, it is reported that this protection only applies to permanent employees. At present, Porsche has decided not to renew the contracts of hundreds of temporary workers.

1. Judging from sales data, Taycan will sell 34,801 units in 2022, and sales will rise to 40,629 units in 2023. However, in the first quarter of this year, Taycan sales plummeted 54% year-on-year, a shocking drop.

2. What deserves more attention is that Porsche’s performance in the Chinese market is particularly dismal. In the first five months of this year, Porsche sold only 22,292 vehicles in China, a sharp decline of 40% year-on-year. Compared with the same period last year, Porsche sold more than 14,000 fewer vehicles.
3. The sluggish performance of the Chinese market has had a serious impact on Porsche’s global sales figures. But Porsche CEO Oliver Blume believes that Porsche has the ability to reverse the current decline, noting that Porsche is in a "V-shaped" sales cycle. -->

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