How to check Douyin topic popularity index? How to calculate topic popularity index?

Question: How to check the popularity index of Douyin topics? With the widespread use of Douyin, understanding the topic popularity index in real time has become an essential skill for online marketing and public opinion monitoring. Want to know how to read Douyin topic popularity index? PHP editor Apple will give you an in-depth understanding of how to view the Douyin topic popularity index. Continue reading this article to learn more about how to obtain, analyze, and utilize this important metric to help you succeed on the TikTok platform.

1. How to check the popularity index of Douyin topics?

1. Topic ranking: The most direct manifestation of Douyin’s topic popularity index is the topic ranking. On the Douyin search page, we can see the "Hot" tab. After clicking to enter, you can see the current hot topic rankings.

This ranking list is sorted according to the number of participants, number of interactions and other data of the topic, allowing us to understand the most popular topics at a glance.

2. Topic details page: Each popular topic has an exclusive details page. We can click to enter the topic details page to view detailed data such as the number of participants, video playback volume, and number of interactions of the topic. You can also browse topic-related videos posted by other users on the details page to learn more about the popularity of the topic.

3. Search popularity: Another manifestation of Douyin’s topic popularity index is search popularity. Enter topic keywords in the Douyin search box to view the search index of the topic. The higher the search index, the more attention the topic has among users and the greater the popularity.

4. Social media communication: Douyin topic popularity index can also be observed from the social media communication situation. On Weibo, WeChat public accounts and other platforms, the degree of discussion and dissemination of Douyin topics can also reflect the popularity of the topic.

2. How to calculate Douyin topic popularity index?

1. Number of participants: The calculation of Douyin topic popularity index first considers the number of participants. The more participants in a topic, it means that the topic has attracted more users' attention, and the popularity will naturally be higher.

2. Number of interactions: Number of interactions includes likes, comments, shares, etc. The higher the degree of user interaction with a topic, the more attractive the topic is and the popularity index will increase accordingly.

3. Video playback volume: Video playback volume is one of the important indicators to measure the popularity of a topic. Videos related to a popular topic usually have a very high number of views, indicating that users are very interested in this topic.

4. Spreading speed: Spreading speed refers to the speed at which a topic spreads on Douyin platform and social media. A hot topic will spread quickly in a short period of time and attract the attention of more users.

5. Duration: The popularity duration of a topic is also an important factor in calculating the topic popularity index. A hot topic will remain hot for a long time, while the popularity index of a short-lived hot topic will drop rapidly.

Douyin topic popularity index is calculated through multiple dimensions, including the number of participants, number of interactions, video playback volume, spread speed and duration, etc. We can understand and observe the Douyin topic popularity index by paying attention to topic rankings, topic details pages, search popularity, and social media communication.

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