Big 12 exploring a sale of its naming rights to a title sponsor

Commissioner Brett Yormark reportedly is negotiating a $1 billion PE deal.

Big 12 commissioner Brett Yormark said Tuesday that the league is exploring a sale of its naming rights to a title sponsor.

Yormark made the comments during his opening remarks at Big 12 media days in Las Vegas. He said the conference is looking at "all options" as it enters a new era with the additions of BYU, Cincinnati, Houston and UCF.

"Two years later, I guess you could say, we're still open for business," Yormark said. "Naming rights is one. Private equity is another."

The Big 12 had a record-tying nine teams in bowl games last season, with the second-best win percentage in college football. The league also had an NCAA tournament-record eight men's basketball bids and seven in women's basketball.

"As we enter this new chapter, I can assure you the 12 schools will compete at the highest levels and they will continue to invest," Yormark said. "From a conference perspective, we are exploring all options. Two years later, I guess you could stay, we're still open for business. Naming rights is one. Private equity is another."

This year's media days are in Las Vegas because of renovations at AT&T Stadium, the home of the Dallas Cowboys, where the event is usually held. But Yormark said he considers Las Vegas to be a key market for the league as "the entertainment and sports capital of the world."

He said he'll continue to find ways to broaden the exposure of his teams and league, even working with ESPN and Fox on possible new TV windows for game times, but said he could not elaborate further yet.

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