Samsung Galaxy Z Fold6 / Z Flip6 mobile phone sales target only increases by 10%, declining market share may be the main reason

July 11 news, Samsung yesterday released its latest foldable smartphones Galaxy Z Fold6 and Galaxy Z Flip6. When asked about the sales targets of these two mobile phones at the press conference, Samsung Electronics President Roh Tae-Moon said: "It is difficult to estimate the exact sales figures." However, Roh Tae-Moon then added: "It is different from the sales targets released last year. Compared with the previous model, we expect the sales of the new product to increase by 10%. ”

1. Slowing growth:
It’s not for nothing that Samsung has not set aggressive sales targets. According to Counterpoint Research, although the global foldable screen mobile phone market grew by 49% in the first quarter of 2024, Samsung's market share fell from 58% to 23%.

2. Intensified competition:
   Huawei, Honor and Motorola’s market shares increased from 14%, 3% and 1% to 35%, 12% and 11% respectively.
3. Market Trend:
   Despite rising demand, Samsung is losing market share due to the rise of new products and this trend is likely to continue.
4. Samsung’s response:
   Lu Taiwen said that new brands cannibalizing market share is beneficial to consumers.

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