2024Q2 global PC market battle report: Lenovo and HP grew steadily, Dell fell slightly, and Apple and Acer climbed sharply

News on July 10th: IDC, an authoritative market research organization, announced its latest research report yesterday (July 9th), revealing a significant recovery trend in the global PC market in the second quarter of 2024. According to report data, global PC shipments reached 64.9 million units in the quarter, a solid growth of 3.0% compared with the same period last year. This positive performance marks that the seven-quarter market decline trend has finally been reversed.

AI PC: The potential of the consumer market

AI PC (artificial intelligence personal computer) continues to attract widespread attention from the industry. Although its current influence is mainly focused on the innovation of high-end components and the deep penetration of the commercial market, IDC pointed out that the potential of AI PC in the consumer market has not yet been fully unleashed, and there are still many development chapters worth looking forward to in the future.

Jitesh Ubrani, IDC Global Mobile Device Tracking Research Manager, emphasized that in addition to the regular update cycle drivers in the commercial field, active promotional activities adopted by consumer-oriented brands and channels also played an important role in promoting the growth of the AI ​​PC segment. effect. These measures not only increase market activity, but also further enhance consumers' awareness and acceptance of AI PCs.

In addition, the report also pointed out that as the market gradually emerged from the price trough caused by excess inventory last year, the average selling price of PC products began to recover.

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