The masterplan of creating a crypto meme coin run by its own community – the ShibArmy – has attracted an estimated 50 million recruits, while its real leaders continue to remain anonymous.
Shiba Inu, the cryptocurrency that started as a meme and quickly became one of the most traded digital currencies in 2023, is now aiming to become the first decentralised entity to reach a trillion dollars in value.
The masterplan of creating a crypto meme coin run by its own community – the ShibArmy – has attracted an estimated 50 million recruits. Meanwhile, its real leaders continue to remain anonymous.
However, in an exclusive interview with City A.M., the two lead developers behind Shiba Inu have finally agreed to reveal their true identities for the first time ever – on one condition: their faces and features will be fully concealed once the cameras start flashing.
“I guess now you know. I’m not Elon Musk. But I would like to talk to him, show him how it should be done,” says Kusama, the lead developer of Shiba Inu.
When it comes to disruption beyond recognition, wealth beyond imagination and power beyond contemplation, Musk and Kusama have a lot in common – apart from the fact that nobody knows who Kusama is.
“I prefer it that way, and I don’t plan to ever reveal my identity. The fact that we can sit here in this coffee shop, no security outside, nobody recognises me, that’s actually worth more than any amount of money. Maybe one day in many years to come I’ll be sitting on a beach somewhere, and I’ll show my friends a story about Shiba Inu and say, ‘I did that.’ But they probably won’t believe me,” he says.
He’s right about that. Who could believe that a one-time Uber driver in Los Angeles and part time food delivery courier in New York, Kusama and Dhairya, are now leading the number two most traded cryptocurrency in 2023, second only to Bitcoin. Shiba Inu is believed to be the largest decentralised community in the world, and its X account has just under three million followers. The journey from driving punters to driving prices has been remarkable.
“Our goal is to be the world’s first trillion-dollar decentralised entity,” says Kusama, adding: “Right now less than 5 percent of the world is on crypto – not only do we see it exploding, but we see memes being the gateway to crypto and blockchain, and Shiba Inu being the brand that will lead the world from Web2 to Web3.” Only a fool would bet against them succeeding.
In private, once their masks are removed, Kusama and Dhairya are nothing like their fake public personas suggest. A couple of geeks from a mysterious country? No, instead meet two electrifying, articulate, and intelligent individuals. Highly entertaining, witty, humble – but with an astonishingly well laid out plan that they believe will cement Shiba Inu’s place in history for the next hundred years.
Whilst Kusama and Dhairya are confident the future belongs to Shiba Inu, their past – never before fully revealed until now – is worth a movie in itself.
Shiba Inu is actually the brainchild of another mysterious crypto star “Ryoshi”. SHIB was created as a decentralised token in August 2020. Ryoshi then gave 50 percent of all SHIB to the Ethereum co-founder, Vitalik Buterin. Confused? There’s more. Buterin donated his collection of SHIB, alongside burning 410 trillion SHIB in the process.
“Ryoshi had a specific plan which was to create five tokens and multiple pieces of technology. His goal was if someone could actually build all these things, then we could overtake Doge. That was also the plan – he was the Dogecoin killer.”
Dogecoin was created in 2013, and is believed to be the first ever meme coin – launched as a satirical cryptocurrency to make fun of Bitcoin. At its peak, Dogecoin was worth over $90 billion, and has been promoted by the likes of Elon Musk.
But where do Kusama and Dhairya fit into all this? Before Shiba Inu, Kusama, who speaks six languages, explains he has, “done a lot of things,” including “working in music, photography, and as a barista.”
“I guess you could say I was just that ordinary guy you see at the bus stop.”
He went on to work as a business consultant before moving to Los Angeles, where he was a scriptwriter. “I was also an Uber driver, and one day this super rich guy got in the back. I said: ‘What do you do?’ He said: ‘If you want what I have, get into tech. So I did.”
That was the moment his world changed. He started dealing in crypto as a hobby, working in two cycles through a seven-year period.
“I made a little bit of money in my first crypto cycle, but I was just a normal guy – I went in with
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