News on July 15, the latest statistics from Counterpoint Research show that the global smartphone market will grow by 6% year-on-year in the second quarter of 2024. This was the highest year-over-year growth since the second quarter of 2021, with almost all regions achieving year-over-year growth. From a brand perspective, the top five brands are consistent with previous quarters. In the second quarter of 2024, Samsung continued to maintain its leadership position, with a market share of 20%, a year-on-year increase of 5%. Apple ranked second, with a global market share of 16%, down 1% year-on-year. Xiaomi was the top five fastest-growing brands in the second quarter, with a year-on-year growth of 22%. Its global market share reached 14% in the quarter. Vivo also outperformed the market, with a year-on-year growth of 9% and a market share of 8%. In China and India, The world's largest smartphone market ranks first. OPPO ranks fifth, and its share is basically the same as vivo. Counterpoint said that the cumulative share of the top five brands declined year-on-year, mainly due to pressure from Huawei, Honor, Motorola and Transsion Group brands. On the other hand, the share of the top ten brands is close to 90%, indicating that the market is consolidating and competition among the top ten brands is fierce. The following are the specific data:
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