Counterpoint: Global smartphone sales in Q2 2024 will increase by 6% year-on-year, with Samsung, Apple, and Xiaomi as the top three

Thanks to the netizen for posting the clue about Spongebob’s left hand, Brother Wuying’s left hand! According to preliminary data from Counterpoint Research’s Smartphone 360 ​​monthly tracking report, global smartphone sales increased by 6% year-on-year in the second quarter of 2024, marking the highest year-on-year growth rate in three years. This is also the market's third consecutive quarter of growth.

Attached is the Q2 share of each brand:

1. Samsung mobile phone 20% share, sales increased 5% year-on-year;
2. Apple mobile phone 16% share, sales fell 1% year-on-year;
3. Xiaomi mobile phone 14% share, sales increased 22% year-on-year %;
4. vivo mobile phones accounted for 8% share, and sales increased by 9% year-on-year;
5. OPPO mobile phones accounted for 8% share, and sales fell by 16% year-on-year.

   

   1. The cumulative share of the top five brands decreased year-on-year, mainly due to the pressure from Huawei, HONOR, Motorola and Transsion Group brands.
6. The share of the top ten brands is close to 90%, showing market consolidation and fierce competition.

Ankit Malhotra, senior analyst at Counterpoint, said:

3. The global smartphone market has entered a slow growth stage driven by the replacement cycle and has become a zero-sum game among mobile phone brand manufacturers.
4. Smartphone sales are expected to grow slowly, but revenue will grow faster than sales due to premiumization and the rise of new features.

Reference
Global smartphone market to grow 6% year-on-year in Q2 2024

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