More Britons are choosing to invest in gold as the price soars - even if that means buying in tiny amounts, research shows

The average order value at BullionByPost is now around £1,400 – less than a 1oz bar or coin - with the top 10 most popular product weights sold all being 1oz or lower.

Everyday investors are splashing out on gold as the price soars - despite having to buy in tiny amounts.

The average order value at BullionByPost is now around £1,400 – less than a 1oz bar or coin - with the top ten most popular product weights being sold all 1oz or lower.

Most people are spending less than £2,000 on gold, even though the price has risen by a fifth this year.

But while some people are buying up to £1million of gold in one order, a 1oz bar - smaller than a 5cm USB memory stick - or a 1oz gold Britannia coin, are currently the most popular gold purchase.

A 1oz gold Britannia, the most popular 1oz coin for investment — about the size of a 20p piece — is worth £1,850 and saw an increase of 62 per cent.

A 1oz bar or coin is currently the most popular gold purchase (Stock image)

Everyday investors are splashing out on gold as the price soars - despite having to buy in tiny amounts

The average order value at BullionByPost is now around £1,400

Most people are spending less than £2,000 on gold, even though the price has risen by a fifth this year

The average order value at BullionByPost is now around £1,400 – less than a 1oz bar or coin

The top ten most popular product weights being sold are all 1oz or lower

Brits are choosing to invest in gold as the price soars (Stock image)

Brits are choosing to invest in gold as the price soars (Stock image)

The price of gold has risen by about 20 per cent so far in 2023, as investors seek a haven from market volatility and inflation.

BullionByPost said the average order value has risen by 10 per cent compared to the beginning of the year.

However, the average order value is still well below the record high of £3,200 set in March 2020, when the pandemic sparked a rush into gold.

The average order value at BullionByPost is now around £1,400

The top ten most popular product weights being sold are all 1oz or lower

The price of gold has risen by about 20 per cent so far in 2023

Investors are seeking a haven from market volatility and inflation

BullionByPost said the average order value has risen by 10 per cent

The average order value is still well below the record high of £3,200 set in March 2020

At the beginning of the year, the average order value was around £1,250.

BullionByPost said the top ten most popular product weights being sold are all 1oz or lower.

British coins such as gold sovereigns and 1oz gold and silver britannias are also exempt from capital gains tax.

Although some people buy up to £1million of gold in one order, a 1oz bar - smaller than a 5cm USB memory stick - or a 1oz gold Britannia coin, are currently the most popular gold purchase, worth roughly £1,900.

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