Kayen, Powered by Chiliz, Merges Sports and Defi to Engage Fans

The crypto narrative is rapidly shifting from infrastructure-level solutions to engaging use cases that bring more people into Web3, with meme coins and RWA leading the charge.

Kayen, a decentralized SportFi ecosystem powered by Chiliz, the world’s largest SportFi chain, is bringing sports fans on-chain through DeFi fan token utility.

As the crypto narrative evolves from infrastructure-level solutions to engaging use cases, SportFi is emerging as a key initiative to connect fans of major sports teams with the blockchain. Chiliz has launched official fan tokens for teams like Paris Saint Germain (PSG), FC Barcelona (BAR), and Manchester City (CITY). Now, with their own mainnet, Chiliz is aiming to integrate decentralization into the ecosystem by onboarding sports fans into the DeFi space with its official partner, KAYEN Protocol.

KAYEN has launched its DEX testnet product and airdrop league campaign, where early users can engage with the platform by completing transaction and community missions for potential $KAYEN token airdrops. The platform has also integrated with Bitget and Coin98 wallets, which will provide bonus airdrop points. KAYEN has teased various partnership announcements coming soon. To further engage the community, they’ve recently launched an epic meme competition.

Expanding Fan Token Experience Through Providing DeFi Utility

According to KAYEN Protocol, they are a ‘Community-Driven Decentralized SportFi Ecosystem’. The emphasis on the ‘ecosystem’ keyword suggests that the protocol will offer multiple products. The protocol’s first and flagship product, the official Fan Token DEX, will be the spark to bring DeFi into Chiliz.

KAYEN’s approach to onboarding sports fans into the Web3 space through familiar territory – their favorite teams and athletes – could significantly boost mass adoption of blockchain technology. As the SportFi sector continues to grow, KAYEN’s position as an official partner of Chiliz puts it at the leader of this significant intersection of sports, finance, and blockchain technology.

KAYEN and Chiliz Together Shaping the SportFi Ecosystem

Alexandre Dreyfus, the founder of Chiliz, has mentioned KAYEN multiple times publicly. His support has brought significant attention and recognition to KAYEN within the Chiliz community, highlighting its potential and promising future in the SportFi space.

(Image: Alexandre Dreyfus’s Twitter)

KAYEN has launched its DEX testnet product and has been actively gathering user feedback. The mainnet launch is expected soon, as significant liquidity is flowing in live. According to DeFi Llama, over $3.55M Total Value Locked (TVL) has been supplied into KAYEN this week. Even before launch, KAYEN is already the largest DEX on the Chiliz Chain. Christian Ott, a well-known Key Opinion Leader in the Chiliz ecosystem, has also mentioned sizable liquidity for several fan tokens.

(Image: Kayen Protocol on Defi Llama Page)

Kayen airdrop league campaign is live now, and bonus points will be given in integration with Bitget and Coin98 wallets. For upcoming partnership announcements and further information, visit the website. To engage in an airdrop league campaign, visit the Kayen leage.

About Kayen

KAYEN(Twitter) is at the forefront of the SportFi ecosystem, officially powered by Chiliz. The protocol is providing the Official Fan Token DEX, native to Chiliz. The protocol gives sports fans new ways to interact with fan tokens issued by teams, athletes, and celebrities in the growing DeFi landscape.

Website | Twitter

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