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It is reported that Kuaishou and Meituan will comprehensively upgrade their cooperation and expand the scope to cover hundreds of cities and thousands of stores across the country.
It is reported that Kuaishou and Meituan will comprehensively upgrade their cooperation and expand the scope to cover hundreds of cities and thousands of stores across the country.
Relevant data from Kuaishou shows that in June this year, the GMV of Meituan merchants on the Kuaishou platform increased by more than 38 times year-on-year, and the order volume increased by more than 10 times year-on-year. Relevant sources revealed that this Kuaishou Meituan cooperation does not just stop at the dimension of product introduction. The supply provided by Meituan to Kuaishou will expand from group purchase products to the coupling of various marketing forms such as voucher products, membership products, flash sale products, etc. Kuaishou Meituan will also do lower-level and systematic product construction to ensure Smooth user experience. A Kuaishou employee said that the richness of products determines the efficiency of matching people and goods, and also directly determines the level of user experience. “Kuaishou, which started off by content, has never lacked traffic, but the supply of high-quality products is a shortcoming.”
Attached to this site is the background of the event: On December 27, 2021, Kuaishou and Meituan reached a strategic cooperation on interconnection. Meituan launched the Meituan Mini Program on the Kuaishou open platform to provide Meituan merchants with product display, online transactions, and after-sales services such as packages, vouchers, and reservations. Kuaishou users can access the Meituan Mini Program directly.
The above is the detailed content of It is reported that Kuaishou and Meituan will comprehensively upgrade their cooperation and expand the scope to cover hundreds of cities and thousands of stores across the country.. For more information, please follow other related articles on the PHP Chinese website!
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