The 'repairable design' concept is more practical: HMD Global announced the cancellation of the Nokia mobile phone 'recurring subscription service' replacement plan

According to news on July 12, HMD Global announced a replacement plan called "Recurring Subscription Service" when it launched the Nokia X30 and G60 5G mobile phones in 2022. Users who participated in the replacement plan can get HMD to provide a series of " Eco-friendly rewards” so they can use their phones longer. If a user happens to damage or lose their device, HMD Global will quickly provide a replacement device at no additional cost to the user, claiming to be a "new way to use select Nokia phones and tablets."

▲ Nokia’s G60 5G mobile phone launched in 2022

Nokia terminates “recurring subscription service”

As the Nokia brand gradually withdraws from the mobile phone market again, HMD Global announced the termination of its “recurring subscription service”. Consumers participating in the subscription will retain full ownership of their devices starting August 8, 2024.

HMD Global Announcement

HMD Global has made an announcement claiming that the “repairable design” concept they have adopted in their phones has replaced the recurring subscription service. The company says it's ensuring "three out of every four smart devices sold in Europe will be repairable" by the end of the year.

Main Information Compilation

Our recurring subscription model is a bold experiment and a testament to our commitment to exploring new services and sustainable pathways.

The recurring subscription model service has been running in the UK and Germany for nearly two years, during which we gained some valuable insights. It was clear that while the concept of device subscriptions resonated with many people, the model did not fully align with the different preferences and lifestyles of our diverse customer base.

Our vision goes beyond subscriptions; we are reimagining the entire lifecycle of our devices. From sustainable manufacturing practices to seamless repair services, from extending equipment life to simplifying the replacement process – every aspect is carefully considered.

Customers prefer our self-repair equipment. Ever since our first repairable smartphone earned a spot on Time magazine's Best Innovations list in 2023, we've kept that goal going and now we have three repairable HMD smartphones, with more on the way As we roll out, we are committed to ensuring that three out of every four smart devices we sell in Europe can be repaired by the end of 2024.

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