According to news on July 15, Apple has shown unprecedented sales confidence in the upcoming new generation of iPhone
16 series. This optimistic expectation is directly reflected in the adjustment of its stocking strategy. According to the latest reports, Apple has increased its stock of iPhone
16 series twice in the past month, and the total has climbed to 95 million units. This move undoubtedly demonstrates Apple’s strong expectations for the market response to new products. Driving this surge in stocking is the Apple Intelligence feature launched by Apple at the WWDC 2024 conference. This feature is currently only available for full experience on iPhone 15 Pro/Pro
Max and subsequent models. It is expected that this innovative technology will significantly stimulate users’ desire to switch and inject strong impetus into the sales of the iPhone
16 series. According to the editor's understanding, the industry's original estimate of the stocking volume of the new iPhone
16 series ranged from 92 million to 95 million units. However, the current stocking adjustment shows that actual shipments are expected to exceed the upper limit and reach or even exceed 9,500 units. The scale of tens of thousands of people.
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