Meituan Waimai was exposed to be testing the 'savings money version' in grayscale, establishing 'high cost performance' as an important direction

According to news from this site on July 17, 36 Krypton reported that Meituan Waimai has internally established “high cost performance” as an important direction, and has launched a “savings version” in the Meituan Waimai App around this direction at the product level. It also There is another term called "B version". The project is led by Cui Yuqing, product manager of the food delivery business unit, and reports to Xue Bing, head of the food delivery business unit. Currently, the “Money Savings Edition” has started grayscale testing in many cities across the country. After the user opens the Meituan Takeaway App or the Meituan App Takeaway section, they can see a "Money Savings Version" option. After clicking on the "Save Money Savings Version", the page is similar to a parallel version of the "New Meituan Takeout", with each package beginning with The product is presented in the form of flow, focusing on the price of a single set meal and its price advantage over ordinary takeout.

▲ The location of the “Money Savings Edition” on Meituan’s takeaway homepage and the effect after clicking on it. This is Meituan’s push for low-priced products after “making a good meal”. According to previous reports on this site, in July 2020, Meituan The rice-making function is being tested internally and will be added as an official function later. Reports indicate that the average daily order volume of Pinhaofan in Q1 2024 has reached close to 10% of the total takeout order volume, and the proportion is expected to continue to increase in the future.
Huatai Securities research report shows that from 2020 to 2023, Meituan’s AOV (unit price per customer) fluctuated between 47.4 yuan and 52 yuan, and showed a downward trend throughout 2023.

▲ Meituan Waimai AOV changes since 2020

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