Price war causes dealers to lose 3 million a month, BMW China responds to price increase controversy

News on July 18th: Recently, BMW China has made new adjustments in its market strategy, decided to withdraw from the price war and started a price increase mode. Surprisingly, this move did not reduce consumers' enthusiasm for buying cars, but instead attracted more people to BMW showrooms to view cars. According to a Shanghai Greenland Baoshi salesperson, BMW has now begun to gradually withdraw from the price war and may adopt a production reduction strategy in the future to ensure product quality. This also means that BMW will no longer continue to make price concessions as it did in the past. Currently, BMW is in the price guarantee stage and plans to gradually adjust model prices. In terms of price adjustments, the sales staff said that the price of the BMW X3 has been directly increased by 20,000 yuan, while the price of the BMW X5 has been increased by 40,000 yuan. At present, the price adjustment of the X3 has been completed, the price adjustment of the 5 Series model will start this week, and the X1 model may be adjusted next week. This price adjustment is not limited to individual dealers, but is a unified action nationwide.

1. BMW China responded to the price adjustment and planned to help dealers cope with short-term challenges and business pressure by reducing sales volume.

2. Sales staff said that BMW’s recent large discounts have put great pressure on dealers’ financial conditions.
3. Some customers who booked the BMW i3 electric car were unable to complete the transaction due to the price increase. Some even paid the deposit and could only get a refund. -->

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