There is a loud voice to 'ban the old man's music'. Experts: The rural new energy vehicle market has huge potential!

According to news on July 15, Xu Haidong, deputy chief engineer of the China Association of Automobile Manufacturers, recently expressed unique insights into the rural new energy vehicle market. He pointed out that the rural new energy vehicle market has huge space and the growth rate of pure electric vehicles in small towns is very fast. Xu Haidong made an in-depth analysis of the current situation of the rural new energy vehicle market, pointing out that although the number of new energy vehicles in rural areas is still at a low level, it is expected that this number will reach 70 million vehicles by 2030, indicating the potential of the rural market. There is huge room for growth. He emphasized that judging from this data, the rural new energy vehicle market is undoubtedly a blue ocean that urgently needs to be developed. Looking at further details, Xu Haidong mentioned that although the penetration rate of new energy vehicles in rural areas in 2023 is only 17%, which is far lower than the national average of 30%, the latest data has climbed to 43%, showing that nationwide The penetration rate of new energy vehicles has increased significantly. Based on this trend, he predicts that the penetration rate of new energy vehicles nationwide is expected to exceed the 40% mark this year.

Due to the relative lack of consumption data directly targeting rural residents, Xu Haidong turned to data from small towns as a reference. He pointed out that the pure electric vehicle market in small towns has shown explosive growth in recent years, with a growth rate of more than 70% in 2022. Even against the background of an expanded base, the growth rate will still remain at 28% in 2023, and this year it has even increased. Speed ​​up to 37%. This series of data undoubtedly provides strong support for the popularity of new energy vehicles in a wider area.

Some experts have previously put forward the suggestion of "banning old music nationwide", aiming to promote the further popularization of new energy vehicles in third- and fourth-tier cities. However, this proposal is also accompanied by new requirements for elderly drivers to obtain driver's licenses, which is undoubtedly a challenge and change to existing travel habits.

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