When there are already 9 MEMEs in the top 100 by market capitalization, embracing it has become an irreversible wave.

Is Meme valuable? This question may have become a Nikkei thread.

But Meme is good or Meme is bad, as long as it is popular, everyone will love it.

In the currency circle where everything can be Meme, any joke or event may be transformed into a machine for making money, which naturally attracts an endless stream of dream chasers to gamble on a small Meme.

A piece of trivia that you may not know is:

There are already 9 Meme coins in the top 100 cryptocurrencies by market capitalization.

Big dog, two dogs, hat dog, blue frog, green frog, open-mouthed cat... Cats, dogs and frogs are gradually moving closer to the big C position in the group portrait of cryptocurrency.

With the rebound of the market in the past few days, if you look at the increase list among the top 500 companies by market capitalization, you will also find that a number of Memes are also among the ones with the most aggressive gains.

Born in the grass, strong at pulling the strings, good at communication, trapped in risks.

Memes are a mixture of charming and dangerous qualities, similar to the 108 seats of Liangshan Heroes. As long as you sit on them, you are a hero; as for the hero, he was a mat weaver and shoe seller before, or a murderer and a gangster. Under the logic of success and failure, there is no unimportant.

What is more important than arguing about "who is the value coin" is embracing change.

Barbell strategy, both ends are attention investments

In this round of encryption cycle, a gameplay that everyone is more and more recognized is the "barbell strategy".

On one side of the barbell are tokens that are recognized as relatively stable with large market capitalization such as Ether and SOL, while on the other side are various Meme coins that follow hot spots.

Stabilize the lower limit on one side, and bet on the upper limit on the other; hold steadily on one side, and change hands quickly on the other.

As for the VC coins and so-called value coins in the middle of the barbell, positions will be relatively reduced, or simply given up.

In line with the materialism that materiality determines consciousness, you can think that this is the result of investors’ shrewd thinking in the face of changes in the current market structure.

And in this barbell strategy, the consensus between both ends of the barbell is growing.

Infrastructure is valuable, applications are valuable, narratives are valuable... but none of them are as valuable as attention.

The left side of the barbell condenses long-lasting attention, while the right side represents short-lived attention. Crypto investment itself is also an attention investment. Only by capturing the pulse of attention can there be liquidity, and it also provides the basis for price pump (possibly dump).

You think so, smart institutions actually think so too.

Stratos, a hedge fund powered by a16z, has been operating a liquid fund holding WIF since December last year. At that time, the price of WIF was $0.01, and Stratos once achieved a profit of 300 times.

Coincidentally, top VC Pantera also publicly stated that it holds Meme coins. Its partner Paul Veradittakit once wrote that Meme is a Trojan horse disguised as a toy, using allusions to prove that Meme will attract more people to get started with encryption.

When you are struggling with the high currency of VC and the low circulation of FDV, the VCs themselves are also playing Meme on one side of the barbell.

Attention is value, this is the truth that any participant in the crypto world must be in awe of.

Memeization of the project, the effect is infinite

Born in the grass, good at communication. These two characteristics of Meme are also noticed by the project parties.

So you will see more and more that projects are gradually embracing Meme from launch to operation, trying to use more people-friendly expressions to shorten the distance with the crypto community.

For example, the next highly anticipated king-level project, Monad with parallel EVM narrative support, has even built a "Meme plotter" on the official website to facilitate the community to use Monad based on its positioning of underlying infrastructure and hard-core technology. Make memes about the topic.

And you will see more and more that in the introductory posts and articles about Monad, there will always be a sad frog image corresponding to the Monad purple logo.

Similarly, Berachain, which is the most Meme-like among L1, even positioned itself as a cute bear from the very beginning of the brand concept. The name "Bear Chain" naturally spread.

In the more detailed product design later, you can also see the bear eating honey theme used in its token and liquidity design.

This actually reflects that in the current encryption market environment with limited attention span, Meme has the value of making people remember and spread it better.

Carefully observe the attention marketing of crypto projects, in fact, nothing has changed:

In the early years, encryption projects preferred to promote themselves in hard-core geek terms, such as million TPS, directed acyclic graph, high concurrency, EVM compatibility... Capital and Leek will definitely have a "although I I don’t understand anything but I think it’s very cool.”

With the development of the currency circle today, market participants have gradually fallen into a kind of "NB fatigue". They have heard too many terms and there is nothing new.

On the contrary, the frog heads that spread easily are more interesting.

Whether it is a communication strategy or a trading strategy, embracing Meme has become an irreversible wave.

Don’t get caught up in the discussion of whether Meme is valuable. There is no value in investing your precious time in metaphysical thinking.

Question the meme, understand the meme, then embrace it or stay away from it, it’s that simple.

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