This site reported on July 22 that according to TCL Electronics’ announcement today, global shipments of TCL TVs in the first half of 2024 reached 12.52 million units, a year-on-year increase of 9.2%. Global shipments of 65-inch and above TVs increased by 14.5% year-on-year, and the share of shipments increased to 23.6%; global shipments of 75-inch and above TVs increased by 34.5% year-on-year, and the share of shipments increased to 11.8%; mid- to high-end Global shipments of products quantum dot TVs and Mini LED TVs increased by 64.4% and 122.4% year-on-year respectively. In the first half of 2024, TCL Electronics performed well in overseas markets. TCL TV shipments in the international market increased by 10.4% year-on-year, of which shipments of TVs 75 inches and above increased significantly by 77.9% year-on-year. In the first half of 2024, TCL Mini LED TV shipments in overseas markets increased by 124.7% year-on-year. Judging from regional shipments, TCL TV shipments in Europe and emerging markets will maintain growth in the first half of 2024: In the first half of 2024, TCL brand TV shipments in the European market increased by 40.1% year-on-year, and the retail volume market share ranked first in France. , Sweden and Poland ranked the top two, and the Czech Republic and Spain ranked third; in terms of emerging markets, shipments to Latin America and the Middle East and Africa markets increased by 11.6% and 25.4% respectively year-on-year. Among them, the Philippines, Australia, Myanmar, and Pakistan accounted for the largest share of retail sales. The rate remains first in the industry. In the North American market, TCL Electronics has promoted its mid-to-high-end strategy, and its overall shipment scale has been stable. Shipments of 75 inches and above increased by 46.9% year-on-year, and its shipment share increased by 2.8 percentage points to 8.4%. The U.S. retail market share An increase of 0.1 percentage points, ranking second in the market. In the first half of 2024, TCL Electronics' China market shipments increased by 5.4% year-on-year, of which Thunderbird brand TVs grew by 66.4% year-on-year. This site learned from TCL Electronics’ official announcement that the company expects adjusted net profit attributable to shareholders in the first half of 2024 to record an increase of approximately 130% to 160% compared with the same period in 2023.
The above is the detailed content of TCL TV global shipments in the first half of 2024 will be 12.52 million units, a year-on-year increase of 9.2%, and expected net profit will increase by more than 130% year-on-year. For more information, please follow other related articles on the PHP Chinese website!