Stables co-founder Bernado Bilotta notes that Europe's market potential is about twenty times larger than Australia's.
Australian stablecoin payments startup Stables is branching out into Europe through a new partnership with Mastercard, with cofounder Bernado Bilotta highlighting that Europe's market potential is around twenty times larger than Australia's.
Through this partnership, Stables users will be able to use Circle's USD Coin (USDC) to make purchases at 27 European points-of-sale that accept Mastercard, including digital vendors like Apple and Google Pay.
Billota highlighted that stablecoins are now being adopted by everyday people, not just those deeply involved in crypto. Morgan Stanley has dubbed stablecoins "crypto's killer app," and Billota noted that they have gained widespread acceptance beyond 'crypto-native' circles.
Despite the volatility inherent in crypto assets, Billota finds it ironic that stablecoins, the most stable product, offer the best market fit and are used extensively worldwide for trading, remittances, and payments.
People in high-inflation countries like Argentina and Turkey, and regions with currency fragmentation like Southeast Asia, are turning to stablecoins as a stable alternative.
Founded in 2021, Stables enables users to spend USDC through a Mastercard digital debit card globally. After launching remittance payments between Australia and the Philippines in March, they expanded to support euros in 23 EU countries in June.
Despite Australia's still-nascent crypto regulations, Billota sees it as an ideal "sandbox" for building a crypto firm due to its high regulatory standards. He believes that Australia could become a crypto hub with minor regulatory adjustments, especially in banking for crypto companies.
However, the industry does face challenges, such as being "debanked" by local financial institutions, an issue that came to the fore in May 2023 when Binance suspended Australian dollar services following a decision by its third-party payment provider, Cuscal.
With its European expansion, Stables aims to integrate stablecoin transactions into the mainstream, reflecting a growing trend in the crypto world.
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