Faced with the rise of Chinese electric cars, Sony Honda executives are worried: they must innovate, otherwise they can only follow

July 22nd news: Recently, Mizuno Yasuhide, CEO of Japan’s Sony Honda Mobile Company, admitted in an interview with the media that the development speed of Chinese competitors has exceeded his expectations. If they cannot innovate faster, they may just become “ follower". Mizuno Taihide specifically pointed out that the time from conception to actual production of Chinese electric vehicles has been greatly shortened, and now only takes about 18 months. This speed is shocking because it is less than half of the traditional development cycle of the Japanese automobile industry. Such high efficiency makes Mizuno Yasuo express “very fear” about the rise of electric vehicles in China.

1. Although Sony Honda President Izumi Kawanishi has also expressed his opinion, belittling the technical level of China's electric vehicles, believing that Chinese manufacturers simply arrange smartphone icons in terms of information technology and do not show many technological surprises. . But Mizuno Yasuo's attitude is obviously more pragmatic and alert. He sees the huge potential and rapid development of China's electric vehicle industry and believes it is a threat that cannot be ignored.
2. Sony Honda Mobility is actively developing the electric vehicle market, planning to launch its first electric vehicle in 2025, and is expected to start delivering to the US and Japanese markets in 2026. The timeline shows the company is trying to catch up in an increasingly competitive market.
3. Looking forward, Mizuno Yasuhide predicts that by 2035, electric vehicles will become the dominant force in the automobile sales markets in the United States, China and Europe. To achieve this goal, he believes Japanese automakers must abandon their conservative corporate culture and increase innovation.
4. In addition, Mizuno Yasuhide also emphasized the importance of software in the development of electric vehicles. He believes that software may become a new focus of competition in the field of electric vehicles in the future, and Sony Honda Mobility has already conducted in-depth research in this area and strives to achieve key breakthroughs.

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