Kuaishou: Assistive mode for color vision impairment will be expanded to live broadcast scenarios and will be launched before the Paris Olympics

According to Jiemian News, data released by Kuaishou today shows that nearly 2.08 million users with color vision impairment turn on the "color vision assist mode" function to watch short videos on Kuaishou every day. Kuaishou announced that this auxiliary mode will also be extended to live broadcast scenarios and will be launched before the Paris Summer Olympics. By then, users with color vision impairment will be able to watch the platform’s homemade Olympic-related content and live broadcasts from creators more clearly and comfortably on Kuaishou. content. In June this year, Kuaishou announced that it had reached a licensing cooperation agreement with China Central Radio and Television to obtain on-demand and short video rights for the 2024 Paris Olympics, and officially became the rights-holding broadcaster of the 2024 Paris Olympics. This is Kuaishou’s second Olympic rights-holding broadcaster status after the 2020 Tokyo Olympics and the 2022 Beijing Winter Olympics. The 2024 Paris Olympic Games will officially kick off on July 26. According to previous reports from this site, during the Paris Olympics, Kuaishou will provide users with event content, derivative programs, and interactive experiences, and will also create new consumption scenarios to provide users with a one-stop shopping experience and local life services, "further releasing 7 billion users’ consumption power”.

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