Apple claims that the value retention rate of mobile phones is 40% higher than that of Android phones! The proportion of Android users switching to iPhone hits a five-year high

July 25 news: Recently, a report from the research organization CIRP showed that the proportion of Android users who switched to Apple’s iPhone in the second quarter of this year hit a five-year high, reaching 17%. The report shows that 17% of users who purchased iPhones in the second quarter of this year switched from the Android system. This proportion hit a five-year high and was almost double the same period last year (10%). Is this good for Apple? CIRP does not think so. It pointed out in the report that the large influx of Android users may indicate relatively weak sales of the iPhone 15 series this year.

1. CIRP pointed out that the increase in the proportion of Android users has led to a decrease in the proportion of Apple’s traditional iPhone users upgrading.

2. CIRP said: “These new (Android) users are more likely to choose new operating systems and competitive prices rather than Apple’s latest flagship models.”
3. Prior to this, Apple released a white paper stating that The iPhone's value retention rate is at least 40% higher than that of Android phones, and as the models age, the gap between the iPhone's value retention rate and Android models continues to widen.
4. Apple adopts a premium strategy and only launches one generation of iPhone every year, which extends the life cycle of the iPhone. It is different from most Android phone manufacturers that adopt a sea of ​​​​machine tactics.

   

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