First time in history! Domestic manufacturers dominate the top five in China's mobile phone market: Apple falls to sixth place

News on July 25, according to the latest data released by market research organization Canalys, in the second quarter of 2024, smartphone market shipments in mainland China increased by 10% year-on-year, reaching 70 million units. It is particularly worth noting that domestic manufacturers performed particularly well, occupying the top five seats in the market for the first time in history, while Apple fell to sixth place.

1. Data show that vivo’s shipments increased by 15% year-on-year in the second quarter, returning to the top of the Chinese market. With its solid offline channels and capturing the “618” e-commerce demand, shipments reached 1310 million units, with a market share of 19%.

2. OPPO followed closely behind, with the launch of the Reno 12 series of new products, firmly occupying the second place with shipments of 11.3 million units.
3. Honor With its new product 200 series, it ranked third with shipments of 10.7 million units, a year-on-year increase of 4%; Huawei’s shipments achieved a substantial growth of 41%, also among the top 5 The manufacturer with the largest margin ranked fourth with shipments of 10.6 million units.

   

   1. Riding on the strong momentum of its popular K70 series and flagship 14 series, Xiaomi returned to the top five with shipments of 10 million units and a year-on-year growth of 17%, with a market share of 14%.
4. Apple’s shipment ranking dropped to sixth, with its market share falling 2% year-on-year, accounting for 14% of the market.
5. Canalys research analyst Zhong Xiaolei said that local Chinese manufacturers have demonstrated market leadership and occupied the top five seats in the mainland Chinese market for the first time in history.

   

   On the other hand, Apple is facing growth pressure in the Chinese market and is actively working to optimize channel management. After achieving healthy inventory, it strives to ensure the stability of retail prices while protecting the profit margins of channel partners.

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