Counterpoint: China's smartphone sales will increase by 6% year-on-year in Q2 2024, with vivo, Apple, and Huawei as the top three

On July 26, according to Counterpoint’s monthly mobile phone sales data service (Market Pulse), China’s smartphone sales increased by 6% year-on-year in the second quarter of 2024. During the 618 Shopping Festival, with the help of promotional discounts, smartphone sales increased by 6.8% year-on-year, which also boosted smartphone sales in the second quarter. The performance in the second quarter of 2024 further confirms that the world's largest smartphone market is recovering and also bodes well for the overall prospects for global smartphone sales in 2024. The report shows that in the second quarter of 2024, vivo ranked first in the Chinese smartphone market with a share of 18.5%, followed by Apple (15.5%) and Huawei (15.4%). Vivo not only maintained its leading position but also optimized its product portfolio. The high-end X Series' sales share has increased compared with the past few years. This quarter, the X series added the X100 Ultra, which focuses on flagship imaging experience. Meanwhile, the iPhone 15 Pro and Pro Max accounted for about 50% of sales in the second quarter of 2024, up from 47% for the iPhone 14 Pro and Pro Max in the same period last year. This reflects the strong preference of Chinese iOS users for Pro models, which have stronger processing performance, excellent imaging capabilities and display effects.

China’s smartphone market in the second quarter of 2024

1. Huawei’s sales increased by 44.5% year-on-year, with a market share of 15.4%.
2. Mobile phone brand manufacturers update mid-range price products, focusing on imaging functions and female users.
3. Mobile phone brands have begun marketing generative AI functions to establish product differentiation.
4. Counterpoint predicts that mobile phone brand manufacturers will provide more generative AI innovative features.
5. In the third quarter, Chinese mobile phone brand manufacturers will update their flagship product lines, intensifying market competition.

Note: OPPO includes OnePlus; Xiaomi includes Redmi; vivo includes iQOO; due to rounding, the sum of the data may not be 100%.

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