China's mobile phone market sales in Q2 this year: Huawei returns to the top three and is about to surpass Apple, Xiaomi Honor is also improving rapidly

News on July 26, the latest data given by market research organization Counterpoint today shows that China’s smartphone sales increased by 6% year-on-year in the second quarter of 2024, further confirming that the world’s largest smartphone market is recovering. In terms of specific share, vivo is still the number one in the Chinese market, with a market share of 18.5%, a year-on-year increase of 11.1%. Followed closely by Apple and Huawei, the corresponding market shares are 15.5% and 15.4% respectively. If the current momentum is followed, it should be a high probability event for Huawei to surpass Apple.

1. iPhone 15 Pro and Pro Max accounted for about 50% of sales in the second quarter of 2024, which is higher than the 47% of iPhone 14 Pro and Pro Max in the same period last year. This is due to Apple’s crazy price cuts.

2. Huawei’s mobile phone growth performance is the most eye-catching. This year’s Q2 share increased by 44% year-on-year, the highest growth rate among all brands (thanks to the hot sales of the Pura 70 series and Nova 12 series).
3. However, Huawei’s market share in the quarter was 15.4%, still lower than its peak level of around 40% in 2020.
4. Xiaomi, Honor, and OPPO ranked 4-6 respectively, with corresponding market shares of 15.3%, 15.2%, and 14.6%.

   

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