Author: Shijunjun
We have witnessed the explosive growth of the on-chain community, and tokens constitute the community’s most powerful tool because they provide common purposes, goals and interests.
However, when the prices of these tokens dropped, the community faltered.
In other words, when participants are overwhelmed by the surge in value, will it be difficult to identify whether it is common interests and values or something else? In this way, they gradually become disconnected from the community.
The core value of the Web3 project is how to seize users' attention resources in such a fragmented environment. Marketing planning based on one's own strength is often difficult to achieve. In the context of the prevalence of airdrop culture, there is a need for a platform such as Layer3. Note that it does not refer to a certain chain of L3, but an application on the public chain. As a platform for the aggregation and distribution of attention resources, through the entire chain The construction of identity infrastructure allows users and project parties to obtain the resources they need through this platform.
Not only does it provide a fun way for new users to enter the Web3 ecosystem, it also encourages existing users to explore new protocols and applications.
So Layer3 is not just a platform, but an experience of a new token economic model, demonstrating the combination of Gamefi and the new model of attention economy. Unleash trillions of market value through the trinity strategy (attention economy, full-chain identity and token distribution protocol).
The marketing needs of the Web3 task platform have promoted the rapid development of the platform, which can be divided into three categories: traffic category (such as Galxe, SoQuest, TaskOn), education category (such as Layer3, RabbitHole) and vertical subdivisions (such as Phi Land and Dework). More can be seen in the table below.
A sorting out of projects in each category
Traffic platforms attract users through tasks, educational platforms increase users’ understanding of encryption projects, and subdivided platforms focus on specific fields. At present, the overall market enthusiasm is declining, the growth of second-tier platforms is slowing down, and they are facing competition and homogeneity challenges from leading platforms. Increasing user activity and solving robot problems are key to the development of the mission platform. The profit model is currently not perfect, and future competition will revolve around innovation and user conversion.
The platform needs to transform into a long-term traffic pool, optimize user experience, and build a unique profit model. How to unite the community again through interests and then condense value is a key growth point that needs to be explored in the future.
The essence of most airdrops in Web3 is a combination of future incentives and community participation, which increases the value by constructing the scarcity of tokens. However, the value built through consuming the future is not enough to support the long-term and prosperous development of any project.
Thomson identifies a key problem with today’s Internet: The Internet is a world of abundance, and a new force is important: understanding that abundance, indexing it, finding the needle in the proverbial haystack. That power lies with Google.
The world of Web3 is also a rich world, but no one has condensed this richness in the vast ocean of Web3 before. But today’s communities struggle to identify or incentivize their most active members, and the value of members is being squandered.
What’s interesting is that in the context of continuous development, some people are gradually realizing the importance of attention. Attention is like a soul bound to a token, which condenses the high-quality resources of Web3 by recording user participation. Anyone or Projects can recognize each other through similarities.
Taking a step back, how to realize the new economic model of attention and the social graph of attention resources is an idea that brings higher value to every participant.
Why is this important?
Because creators on Web3 need to know what audience their works can attract. Let’s follow the author’s footsteps to see how Layer3 describes its vision for the future:
The core value of Web3 has always been: Return data and value sovereignty to individuals.
This is also a necessary condition for the platform to generate value sustainably. Let’s briefly talk about how Layer3 does it
The layout of tasks in Layer3 can be said to be from breadth to depth:
In terms of breadth:Layer3’s task system adopts According to the ecological classification method, different ecologies are divided into one major category, and each category has different tasks.
In depth: Similar tasks will be gradually advanced according to the game mode of breaking through levels, and tasks of different difficulties will have different experience values and rewards. Every time you complete a task, you will obtain an NFT CUBE with identity information on the chain. To record the data information of the passers-by.
For users
We can quickly subscribe to all the projects we are concerned about. Through the popularity of the project and the overall task progress, we can know the development prospects of the project and quickly identify high-quality projects.
As mentioned earlier, when we complete a task, we can mint a CUBE as our on-chain identity. This brings us a way to make money when other developers or project parties need to access this CUBE. A certain fee is required, and part of these fees will be fed back to the entire ecological group, and the level of income depends on our activity on the platform. It is mainly a way to get rich the harder you work, the luckier you will be.
Finally, you can eat more with one fish. Relying on the ecology of Layer3 itself, you can currently obtain CUBE by doing tasks on the platform, and CUBE is a factor in obtaining Layer3 airdrops, and there are high-quality projects on Layer3 that have not been issued airdrops. , and doing this type of project in advance will also help to obtain more shares when airdrops are issued in the future, achieving multiple benefits from one operation.
In the web2 project, major advertising businesses can accurately deliver ads that meet user preferences, based on the memory of the user group’s historical behavior on the Internet, which drives personalization Advertising came into being.
To put it bluntly, this is all due to voucher data and big data analysis, which is one of the most important application areas of data vouchers.
Web3 is no exception.
And, due to the traceability and non-tampering characteristics of blockchain, it is more friendly to the creation and tracking of credential data. There are many data certificates on the chain, such as the credit record of which lending project we borrowed but has not been cleared. Records of providing liquidity in a certain LP pool.
The Project Galaxy team believes: "Digital vouchers are important because they have high-frequency application scenarios. Protocol developers can use the vouchers to calculate the credit scores of various users, the target audience of the application, and reward community contributors Etc. With the development of Web3 and DAO, the behavioral data of participants in the Web3 world will explode, and Project Galaxy will provide the necessary infrastructure to help these new participants establish vital digital credentials.”
So how does Layer3 collect on-chain credentials? How to support the project side? Below we will discuss it from the following perspectives.
The data voucher on the chain is similar to a resume in reality, recording personal behavior. On Layer3, users’ resumes are recorded in the form of ERC-721 tokens through CUBE.
In each CUBE, there are applications, chains and ecosystems covering different tasks. These credentials help explorers unlock new opportunities and allow the protocol to identify quality users.
Because for users, minting CUBE unlocks rewards in the Layer3 attention economy, such as tokens and dynamic rewards for completing tasks. This makes users more willing to do this, thereby generating more credential data.
The full chain data of these CUBEs is a kind of attention resource.
Why do you say that? Because every participant in the chain has its own direction of attention, if the project party can effectively identify and obtain these attention resources, it can better carry out targeted promotion and reward push to expand the project's presence in the market. share and solid position.
Build this resource into related infrastructure on Layer 3. Every organization in need can access these attention resources by creating an open identity, incentive and interface network owned by participants.
For any project that wants to connect to Layer3, they can seamlessly integrate Layer3 on their native website with two simple lines of code experience.
Additionally, Anyone can paste a link on their blog, technical guide or internal documentation to embed tasks or Streaks without additional code!
This is best for small projects A low-cost promotion that interoperates with Layer3’s vibrant ecosystem to attract users directly on their platform through attractive rewards, social and partnerships.
Moreover, Layer3 integrates all the tool chains required for tasks. For example, we need to operate the corresponding official task on chain A, and the assets are not on chain A, but there are idle assets on chain B. In this way, cross-chain operations of assets can be carried out with the help of the cross-chain bridge integrated on Layer3, and it is worth noting that the cross-chain operation of assets is also a primary task on Layer3, which makes Layer3 assume the development attribute of turning users from novices into veterans. .
What will be left to the project side will be users with self-awareness and awareness. These users are more cautious about projects, but are also more sustainable and active.
It can be said that Layer3 has never been ToC or ToB, but as a connecting bridge from ToC to ToB, providing a warm and efficient platform for both parties to get to know each other. Get to know each other and find a suitable "partner".
Layer3 protocol has a beautiful flywheel, new protocols bring new users, new users attract more protocols, which forms the cornerstone of crypto marketing solutions.
Even if programs or airdrops occur outside of Layer3’s infrastructure, contributors curate and incentivize them for users to explore, providing a global access point for each ecosystem.
Because the development of any Web3 project is inseparable from one relationship - the relationship between supply and demand.
The token is its basic base, so the design of the token economic model is particularly important, affecting the short-term and long-term supply and demand relationship of the project. An excellent token economic model not only ensures the long-term value of the token, but also creates a sustainable fundamentals for the project.
For a detailed discussion on the theory and role of token economics, you can read: "In-depth Understanding of Token Economics" (See Appendix)
Layer3 is the first to Taking the attention economy as the starting point to build a platform for full-chain identity infrastructure, the author would like to discuss its economic model from two aspects:
How does Layer3’s economic model ensure the long-term sustainable development of its project?
How does its economic model bring tangible benefits to users?
As an infrastructure platform for attention resource aggregation, the core of sustainable development of the platform is to ensure that C-side users can benefit while at the same time providing high-quality user traffic for B-side projects.
The author summarizes the economic model content table of the entire Layer as follows:
For the economic model, it will be viewed from 3 dimensions (token supply, token utility, and token distribution).
The analysis framework of tokens has many angles. If you want to know more about it, you can read more: "Token Economics: A Brief Analysis of the Token Economic Model of Web3 Mainstream Projects"
Tips: The current market value and circulation are estimated results
It should be clear that the economic model of Layer3 uses deflation.
As mentioned above, the value of the token itself is affected by the relationship between supply and demand. These three points are particularly important if the token does not become a worthless "air currency", but the most important thing is the token. Coin destruction mechanism: Continuously reducing the supply of tokens is deflation; on the contrary, continuously expanding the supply of tokens is called inflation.
This is also an economic model determined by the protocol design at the supply level. The combustion mechanism of Layer3 can be divided into two levels:
From the user’s perspective:
The economic model design of Layer3 Under this, users' ecological behavior is linked to the burning mechanism, and users can obtain privileges in the ecosystem by destroying L3 tokens. For example:
When some project tasks are put on the shelves, users can access them first, thereby seizing the advantageous time point first.
There are discounts and preferential policies for the related expenses incurred when completing tasks or during transactions.
Earn some exclusive NFTs by burning L3 tokens.
This series of designs are all designed to stimulate users to destroy a certain amount of tokens. In this model, users gain revenue while the platform token maintains deflationary goals.
1. From the perspective of the community:
The ecological regulation undertaken by the community is larger than that of retail investors, and for a financial market, the value of tokens does not rely solely on a single rarity. At the same time, it also needs to have good liquidity. The essence of liquidity is trading. So how does the model take into account liquidity and rarity?
The mechanism for maintaining the rarity of tokens is relatively simple. Just like the method designed from the user's perspective above, the community's behavior in the ecosystem also needs to destroy L3 tokens, but the community's behavior is reflected in releasing tasks and deploying incentives. Measures and access CUBE credentials. In addition, the proposals and votes initiated by the community during governance also require the corresponding destruction of L3 tokens.
What about liquidity? This is actually not difficult to understand. The essence of liquidity is buying and selling. So users’ behavior is tied to destruction. So for the community, behavior is not only tied to destruction but also tied to buying. For this, the model stipulates that some actions by the community require the purchase and destruction of L3 tokens.
The act of buying will definitely be accompanied by a seller’s market. It is worth noting that apart from the community, the only ones who own a large number of tokens are users, issuers and investors. However, the tokens of issuers and investors have unlocking time limits, which are the tokens that can currently be circulated. It’s all in the hands of the user. This results in a huge source of sellers being users, which also brings a new possibility for user income improvement.
Layer3의 두 가지 파괴 메커니즘의 경우 토큰 유통 및 보유 측면에서 토큰의 디플레이션 모델을 유지하며 토큰 디플레이션은 토큰 가격에 긍정적인 피드백을 제공합니다.
고가치 생태계는 필연적으로 사용자를 끌어들일 것이며 동시에 파괴 방법은 시간 선형적 잠금 해제로 인한 대량의 토큰 유입이 경제 시스템에 미치는 영향을 저항할 수 있습니다. 안정적인 경제 시스템은 프로젝트의 장기적인 발전에 도움이 됩니다.
둘째, 디플레이션 소각 행위에는 이익 이전이 수반됩니다. 이는 프로젝트 당사자와 커뮤니티의 이익이 사용자에게 이전되는 것입니다. 이는 또한 플랫폼의 사용자에게 상당한 이익을 가져다줍니다. 새로운 경제적 가치.
토큰 유틸리티는 토큰의 가치, 실제 사용 시나리오가 있는지, 더 많은 사람들의 참여를 유도할 수 있는지, 즉 토큰의 수요 측면을 나타냅니다. .
저자는 레이어 3 경제 모델의 가치 축적을 가장 우려합니다. 이는 사용자의 소득과 직결되기 때문에 토큰 모델 설계에서 가장 반응이 빠른 사용 사례입니다.
L3의 핵심 유틸리티 철학은 네트워크 성장 및 사용자 참여와 일치하는 토큰의 가치로 요약됩니다. 이를 위해 Layer3는 계층형 스테이킹이라는 혁신적인 스테이킹 모델을 채택합니다.
주요 설계 포인트는 다음과 같습니다.
약정금액+약정시간을 합산하여 소극적 소득을 계산합니다.
사용자는 보상 배율을 높이기 위한 활동에 적극적으로 참여하여 커뮤니티의 끈적거림을 높이고 대다수를 차지하는 사용자의 "관리적 무활동"을 방지합니다.
첫 번째로, L3 설계 모델에서 사용자는 시스템 내에서 유동성 스테이킹을 수행하여 전체 생태계에 LP를 제공할 수 있으며, 사용자는 LP가 제공하는 혜택을 수동적으로 얻을 수 있으며 사용자는 플랫폼에 관심을 갖습니다. 양방향 상호 이익 관계를 형성하기 위해 신뢰도 고려됩니다. 소득은 더 이상 담보 금액을 기준으로 하지 않으며, 담보 기간도 소득 획득 계수의 중요한 부분입니다. 장기적으로 뿌리를 내리는 것은 단기적인 양털 파티보다 더 많은 이익을 얻을 것입니다.
두 번째로, 전체 경제 모델 설계에서 가장 흥미로운 점이라고 생각합니다. 과거에는 다른 플랫폼에서 제공하는 소득 기준이 약속 금액을 기준으로 했고, 일부는 시간 요소를 취하기도 했습니다. 이는 장기간 사용자를 확보할 수는 있지만 고품질 사용자와 보다 완전한 사용자 행동 데이터를 보장할 수는 없습니다.
L3 모델 디자인에서는 사용자의 활동 참여도가 얼마나 많은 수입을 얻을 수 있는지를 결정하는 요소가 되었습니다. 이로 인해 많은 금액을 약속한 비활성 사용자의 수입이 활성 사용자보다 적습니다. 소량의 사용자를 약속했습니다.
이는 사용자가 플랫폼 활동에 적극적으로 참여하여 수익을 두 배로 늘리는 에어드랍과 혜택 카드를 얻을 수 있도록 유도할 수 있으며 이는 의심할 여지 없이 사용자 품질과 충성도를 향상시키는 혁신입니다.
토큰 분배는 프로젝트의 공정성과 프로젝트의 장기적인 성공에 대한 프로젝트 팀의 확신을 반영하므로 프로젝트의 토큰에 대해 고려해야 할 사항은 다음과 같습니다. 배포 관점은 다음과 같습니다. 여러 측면에는 토큰 보유 개체 및 비율, 토큰 출시 시간이 포함됩니다.
Layer3의 토큰 배포 계획은 커뮤니티, 핵심 기여자, 투자자 및 컨설턴트의 이익을 고려하여 프로젝트의 공정성과 장기적인 개발을 보장합니다. 잠금 기간과 점진적인 해제 메커니즘은 토큰 시장의 변동을 효과적으로 방지하고 프로젝트의 장기적인 성공에 대한 모든 당사자의 신뢰를 높입니다. 전반적으로 이러한 배포 시스템은 모든 당사자의 이익 균형을 유지하면서 프로젝트의 지속 가능한 개발을 보장할 수 있습니다.
토큰 배포에 대한 자세한 계획은 "Layer3 Foundation 배포"에서 확인할 수 있습니다.
절벽에 도달하면 베스팅은 일반적으로 월별 또는 분기별이 아닌 매일 수행된다는 점에 주목할 필요가 있습니다. .
오랜 기다림 후 대규모 차단 해제는 토큰 소유자가 최고의 가격을 확보하기 위해 판매를 가속화하게 되므로 죄수의 딜레마를 유발할 수 있습니다.
일일 베스팅을 통해 모든 당사자가 거래를 통해 위의 위험을 제거할 수 있으므로 패닉 매도가 발생하지 않습니다.
전체 프로세스 관점으로 돌아가 전체 경제 모델의 작동을 살펴보겠습니다. 전체 L3 경제 모델은 안정적인 삼각형처럼 구성됩니다. 핵심 개념은 세 가지 관점을 가지고 있습니다:
플랫폼의 핵심은 사용자 트래픽과 고품질 사용자 제공에 있기 때문에 좋은 경제 모델은 고객 확보부터 활성 고객까지 플랫폼에 대한 전 과정 인센티브를 구현하는 방법도 고려해야 합니다. in the model 소득 = 소극적 소득 + 기타 보상 * 제품 계수의 개념은 묶여 있습니다.
전체 모델을 논의한 후 L3의 토큰 경제 모델에는 합리적인 서약 메커니즘, 더 많은 적용 시나리오 및 꾸준한 소극적 소득 증가라는 세 가지 주요 요소가 있어야 함을 알 수 있습니다.
토큰 경제 모델이 매우 중요하다는 점을 설명할 가치가 있지만, 좋은 토큰 경제 모델은 결코 프로젝트 자체에만 전적으로 의존하는 것은 아닙니다. 이러한 토큰은 쓸모없는 "공기 통화"일 수 있습니다. 좋은 토큰 모델은 생태계 내에서 자체 완성되는 것 외에도 Web3 프로젝트의 급속한 발전에 따른 다양한 외부 시장 위험의 영향에 지속적으로 적응할 수 있어야 합니다. 프로젝트와 경제 모델의 관계는 단순한 기생 관계가 아니라 상호 강화하는 관계입니다.
Web3 작업 플랫폼 분야에는 탐구할 가치가 있는 역동성과 혁신이 여전히 많이 있습니다. 프로젝트 개발을 촉진하는 최첨단 도구로서 다양한 수단을 통해 프로젝트 측의 생태적 번영을 효과적으로 촉진할 뿐만 아니라 사용자에게 정보를 얻을 수 있는 창구를 제공하고, 더 중요하게는 실질적인 이익과 참여감을 가져옵니다.
Web3의 성장은 결코 하루아침에 이루어지지 않습니다. 프로젝트 당사자는 트래픽을 확보하면서 작업 플랫폼과 함께 성장할 수 있습니다. 플랫폼 자체의 성장 데이터에 주의를 기울이면 프로젝트 팀이 보다 정보에 입각한 결정을 내리고 사용자의 건전한 성장을 위한 견고한 기반을 마련하는 데 도움이 됩니다.
분열이 증가하고 사용자 관심을 끌기 위한 경쟁이 심화됨에 따라 주요 프로젝트 당사자의 트래픽 전환 방법은 여전히 상대적으로 단순하며 주로 프로젝트 간 공동 활동에 의존합니다. 이러한 활동은 일반적으로 사용자를 유치하기 위해 일부 보상을 제공하지만 일부는 비용이 들지 않으며 지속적인 성장에 대한 동기가 부족합니다. 그리고 유치하는 사용자의 품질은 다양하며 사용자 계층화를 달성할 수 없습니다.
열쇠와 자물쇠에 적합한 다리를 건설하고 양측 모두를 위한 집을 찾는 것만이 전례 없는 성장과 가치 창출을 가능하게 할 수 있습니다.
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