According to news on July 26, recently, the domestic luxury car market has set off a trend of "reducing production to protect prices". Led by BMW, well-known car companies such as Mercedes-Benz and Audi have followed suit, choosing to withdraw from the price war and raising the prices of their models. This strategic adjustment has attracted widespread attention in the market, and people have speculated whether the price increase will have a negative impact on sales.
After this price increase, Audi's sales were not only unaffected, but actually surpassed Ideal and Tesla, the leaders in the field of new energy vehicles, and successfully ranked among the top three in sales, alongside Mercedes-Benz and BMW. This phenomenon undoubtedly brought quite a surprise to those observers who were worried that price increases would affect sales.
Is BBA’s (BMW, Mercedes-Benz, Audi) strategy of “reducing production and ensuring prices” really on the right track?
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