From July 26 to 29, 2024, the 21st China International Digital Interactive Entertainment Exhibition (ChinaJoy 2024) with the theme of "Traveling with Original Intention, Unlimited Wonders" was held grandly at the Shanghai New International Expo Center. Shokz, a well-known professional sports headphone brand, not only brought its entire series of products to ChinaJoy this year, but also built a "Trendy Sports Hall" at the exhibition site, allowing guests and fans to experience the integration of fashion, music, and sports. The ultimate Joy experience!
During the exhibition, the 9th ChinaJoy BlackGold AWARD was officially announced. Shokz Shaoyin's new generation swimming headset OpenSwim Pro won the 2024 Black Gold Award for its excellent design, leading bone conduction technology, excellent protective performance and high-quality dual-mode sound effects.
Taking into consideration both fashionable play and sports, open listening and letting go of JOY
In Hall E3 of the ChinaJoy exhibition, the Shokz booth numbered B101 has a unique design, full of technology and sports passion. In the center of the booth, a large poster of global spokesperson Li Xian attracted many fans to stop and check in. In the booth, Shaoyin's full range of sports headphone products were on display, including the OpenRun Pro running and cycling series, the OpenSwim Pro swimming triathlon series, and the OpenFit fitness hiking series.
What is particularly commendable is that Shaoyin has arranged rowing machines, fitness ring games, and even boxing rings in various areas of the booth! Audiences and fans lined up to experience it and show off their skills.
An 2D fan who wished to remain anonymous while experiencing Shaoyin’s latest OpenFit Air full-scenario sports headphones said in an interview: Many people’s traditional impression of 2D is that they are often keen on playing games at home. In fact, the current two-dimensional group, especially those who are passionate about cosplay and short dramas, are particularly concerned about their healthy image and elegant posture. Almost all of them are avid sports enthusiasts, such as running, cycling, and ironing. not bad. Open-back sports headphones like Shaoyin have unique shapes and black technology blessings, and they can completely capture the hearts of the two-dimensional crowd.
As a professional sports headphone brand, Shokz's open-back headphone product matrix has always been well-known. From the OpenRun Pro sports headphones highly praised by "Rolling Stone" to the OpenFit Air that recently won the VGP 2024 Summer Gold Award, their products are frequently in the market. It stood out in the awards selection of world-renowned media and related institutions.
Emphasis on both innovation and experience, leading the future of sports headphones
Breaking down Shaoyin’s milestones in the innovation journey of open acoustic technology:
- In 2013, Shaoyin innovatively developed LeakSlayer technology, and Bluez equipped with this technology 2 also won the Edison Gold Award for Electronic Entertainment Products.
- In 2015, Titanium equipped with suspension shock absorption technology was released and won the German Red Dot Design Award and the Japanese Good Design Award...
- Until the OpenRun Pro equipped with Shokz TurboPitch™ low-frequency enhancement technology was launched, it greatly enhanced the performance of bone conduction headphones. Low frequency output. Also starting from OpenRun Pro, open-back headphones using bone conduction technology have a sound quality comparable to traditional in-ear headphones. At this time, Shokz has almost become synonymous with bone conduction sports headphones.
Take the same OpenSwim Pro swimming headset in Li Xian’s poster at the exhibition as an example. This product is specially designed for swimming and triathlon sports. It adopts IP68 waterproof technology, supports Bluetooth and MP3 dual modes, and has a built-in 32GB storage space that can store more than 8,000 songs to meet the music needs of long-term sports underwater. At the same time, its call noise reduction function and dual MIC design ensure that calls can be kept clear even in noisy environments. It truly achieves open listening and JOY whether on land or in water!
1. Strong technical foundation
Shokz is not only proficient in bone conduction technology, but also takes a leading position in the market demand for comfortable, open, non-in-ear, sports trend and other earphone market segments.
2. Industry standard formulation
In 2024, Shaoyin and the China Institute of Standardization released China's first bone conduction earphone group standard, setting standards for the sports earphone and open earphone industries.
3. Number one in the world in number of patents
According to the global open-back headphone invention patent rankings released by IPR Daily, Shokz ranked first in the world with 1,408 patent applications published, far exceeding the second place, even More than second, third and fourth place combined.
4. The original intention of professional sports headphones
Adhering to the concept of "the original intention is there, the excitement is endless", Shokz focuses on the field of professional sports headphones. Through technological innovation and technological changes, it improves the open listening experience and allows sports Even more exciting.
5. Digemari oleh Generasi Z
Keghairahan Generasi Z untuk Shokz di pameran ChinaJoy menunjukkan bahawa masa depan teknologi pendengaran terbuka dan fon kepala sukan penuh dengan kemungkinan tanpa had. **
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