NIO's new NIO Phone starts at 6,499 yuan. Li Bin: I don't expect to sell tens of millions of units per year.

According to news on July 28, at the recent Technology Innovation Day event, Weilai released the new NIO Phone. This cross-border mobile phone product has three versions, with prices ranging from 6,499 yuan to 7,499 yuan. Li Bin said at the event that NIO Phone focuses on "zero system advertising" and "zero commercial pre-installation" and is committed to providing a pure mobile phone experience. Faced with external doubts about its cross-border mobile phone manufacturing, Li Bin admitted that there is pressure, but he believes that NIO's mobile phone team is currently moderate in size and mainly focuses on software experience. The hardware can be shared with cars, thereby reducing costs. He pointed out that Weilai does not expect NIO Phone to reach an annual sales volume of tens of millions, so it will not invest heavily in marketing, but will focus on providing high-quality products. Li Bin also mentioned that Weilai’s mobile phone R&D investment is a fixed expense, and only one mobile phone is launched every year. This strategy allows the company to bear the relevant costs, and as time goes by, the costs will gradually narrow, and the losses will not increase. . He emphasized that NIO’s goal is to provide a pure flagship mobile phone and have the opportunity to earn a certain gross profit by selling mobile phones in addition to NIO users.

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