Huawei is third, Apple is second, who is first in the domestic market?

As the time comes to late July 2024, multiple relevant reports have appeared one after another about the performance of the smartphone market in the second quarter of this year.

Many research institutions have previously announced the sales performance of the global smartphone market, and now new news about the domestic smartphone market is also emerging.

It is reported that the research organization Counterpoint Research recently released a relevant report.

This report from Counterpoint Research shows:

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In the second quarter of 2024, domestic smartphone sales increased by 6% year-on-year. The strong quarterly performance was partly driven by sales during the 618 Shopping Festival in June Driven by a year-on-year growth of 6.8%.

The performance in the second quarter of 2024 further confirmed the emerging recovery of the world's largest smartphone market and brought bright prospects for global smartphone sales in 2024.

The specific manufacturer sales rankings are also mentioned in this report from Counterpoint Research.

vivo maintained its top position in the domestic smartphone market with a share of 18.5%, a year-on-year growth of 11.1%.

Apple’s share accounted for 15.5%, ranking second, a year-on-year decrease of 5.7%.

Huawei ranked third, with a share of 15.4%, a year-on-year increase of 44.5%.

Xiaomi ranked fourth with a share of 15.3% and a year-on-year growth of 16.3%.

Honor ranked fifth with a share of 15.2%, a year-on-year increase of 7.5%.

OPPO ranked sixth, with a share of 14.6%, a year-on-year decrease of 9.8%.

(Top 6 domestic smartphone sales in Q2 2024)

In comparison, in the domestic smartphone market in the first quarter of 2024, vivo won the crown with a market share of 17.4%; Honor ranked second , with a market share of 16.1%; Apple ranked third, with a market share of 15.7%.

Huawei ranked fourth in sales in the first quarter of this year, with a market share of 15.5%; OPPO ranked fifth, with a market share of 15.3%; Xiaomi ranked sixth, with a market share of 14.6%.

(Top 6 domestic smartphone sales in Q1 2024)

Based on the market performance in the first two quarters of this year, vivo’s domestic market share has further expanded in the second quarter of this year, and year-on-year sales have also increased. This allows it to continue to maintain its position as the number one smartphone sales player in the country.

vivo also optimized its product portfolio in the second quarter of this year, and the sales share of the high-end model X series was higher than in previous years. This means that vivo has made new progress in the promotion of high-end product series. In terms of mid-range models, vivo has also been updated in the second quarter of this year. With multiple and comprehensive model coverage, it still maintains its overall advantage.

Apple’s ranking has moved up one spot compared to the first quarter of this year.

In this quarter’s sales, the iPhone 15 Pro series models accounted for approximately 50% of Apple’s total model sales, which is higher than the 47% of iPhone 14 Pro and Pro Max in the same period last year.

From this point of view, users are still paying more attention to the iPhone 15 series products in the higher-positioned Pro series, and compared with the previous generation products, the appeal of this generation of iPhone Pro models has been further strengthened.

Huawei rose one place in the sales performance in the second quarter of this year and ranked among the top three. The year-on-year growth reached 44.5%, the fastest growth among the top six manufacturers.

This is mainly due to the release and hot sales of the Pura series. The high appeal of the Huawei brand and the product power of its new flagship have provided a boost to its sales. After resuming its product update rhythm, Huawei has also shown strong sales growth. However, it is still below the peak share it reached in 2020.

Compared to the first quarter of this year, Xiaomi’s sales ranking has improved by two places.

After the release of Xiaomi’s first car, the popularity of the Xiaomi brand has remained high, which has also driven some sales of Xiaomi’s mobile phone products.

At the same time, Xiaomi 14 series flagships and Redmi models have received good sales feedback after their release, driving Xiaomi's sales ranking and market share growth.

At the same time, the rankings of Honor and OPPO in this quarter declined due to changes in the overall market.

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