NetEase Vice President Panda Zhi: Stimulate the potential of AI and share the dividends of AI with the whole society｜Transcript of speech at ChinaJoy Summit Forum

On July 25, the ChinaJoy Summit Forum CDEC was held at the Kerry Hotel in Pudong, Shanghai. This industry pioneer dialogue centered on how to reshape positioning, seize opportunities, and break through growth bottlenecks in the era of artificial intelligence. At the meeting, NetEase Vice President Pang Pangzhi attended the forum and delivered a keynote speech.

Original content

As more and more AI technologies come out of the laboratory and are officially "on the job", becoming an indispensable new productive force, Pangda Zhi said that the game industry has always been recognized as the best AI technology It is also the experimental field and the first outpost to perceive and adapt to the impact of AI. The industry must further consider how to fully unleash the potential of AI and share AI dividends with more industries and even the whole society.

In response to the important industry proposition of how to activate the potential of "AI + gaming", Pangda Zhi shared NetEase Games' innovative practices in these aspects. It is worth mentioning that many of the cases mentioned in this speech were provided with technical support by NetEase Fuxi. In order to enable more industry colleagues and partners to gain inspiration and gain value from these innovative practices, we hereby share the transcript of the speech and look forward to more in-depth exchanges and communication with interested friends.

The following is the original text of the speech:

Good morning everyone!

I am very happy to have the opportunity to discuss new developments and trends in industry and technology with you. Today, when artificial intelligence is rapidly changing all aspects of industry, life and even society, it is particularly important to pay attention to the general trends and new directions of technology.

At last year’s forum, everyone was still discussing the experimental results and application prospects of “game + AI”. In just one year, AI has left the laboratory and officially started work, becoming an indispensable new productivity today. A small detail is that on the open source community GitHub alone, there will be 60,000 artificial intelligence open source projects released in 2023, 3.5 times the number in 2022.

Today, our country is already a leader in the field of global artificial intelligence research. The game industry has always been recognized as the best testing ground for AI technology and the earliest outpost to perceive and adapt to the impact of AI. Taking NetEase as an example, we are currently using artificial intelligence technology to improve work efficiency in many key aspects such as speech generation, original painting generation, motion capture, and model generation.

We believe that the next step to consider is how to fully unleash the potential of AI and share AI dividends with more industries and even the whole society?

Here, I would like to combine some observations and NetEase’s practice in the past year to share and discuss with you around three aspects.

First, the quality and efficiency improvements brought by AI are expected to become a way for the game industry to break away from traditional growth constraints and development paths, breaking the long-standing "impossible triangle".

The game industry, especially the Chinese game industry where everyone is engaged in ongoing online games, has the highest level of industrialization, interactivity, and real-time requirements among all content production industries. Therefore, this also creates an "impossible triangle": it is difficult to satisfy cost, quality, and efficiency at the same time. Usually a team of several hundred people spends several months producing content that may be consumed by players in just two weeks.

But the emergence of AI has brought us a new idea - by "open source" AI to players, players can better integrate into the entire game ecosystem, form positive feedback, and also expand the UGC content section. We believe that in this way, the transformation from PGC dominance to PGC+UGC dual-line parallelization can be achieved, thereby alleviating the problem of content output.

In this regard, we have made many attempts based on AI technologies such as intelligent voice, animation, and NLP in products such as "Egg Party" and "Nishuihan" mobile games.

For example, "Egg Party", which is famous for UGC content creation, is using AIGC to attract and help more players to complete the "advanced" process from participating in creation to falling in love with creation and becoming proficient in creation. Among them, the "Universal Generator", a park map based on AIGC, has been used by 53 million players.

In the "crew mode" of the mobile game "Ni Shui Han", players only need to upload videos, or enter text or voice into the game to generate blockbusters with one click. According to rough statistics, this function has only been online for more than a month, and millions of player works have been created in the game. It is jokingly called the "game version of Douyin" by players. fenyeThe crew mode and smart NPC

AI technology in the mobile game "Backwater Cold" are both provided by NetEase Fuxi

1. Interaction with smart NPC

With the blessing of AI technology, "Backwater Cold" mobile game Gamers can encounter intelligent NPCs that have no fixed scripts and can think independently at any time to enhance the game experience. These NPCs learn and upgrade themselves through constant player interaction.

2. Upgrading of AI technology

Players’ interactive behavior in the game has become a resource for AI technology upgrades. In the future, it is very likely that players will encounter AI characters that are indistinguishable from real people in the game.

"Eternal Tribulation" mobile game open beta

In addition to lowering the entry threshold and retaining the PC game combat experience, NetEase has also added the following innovative gameplay:

• AI teammates with real-time voice communication
• Intelligent voice face pinching

Welcome everyone to experience it and make comments.

The "Impossible Triangle" in the game industry is being broken. We believe that when massive content emerges with the help of AI, how to control the quality of content and continue to produce high-quality products and even classics will be an important focus in the second half.
Second, AI is not only "self-produced and sold" in the game industry, but also requires us to build a cross-domain ecosystem, accelerate the penetration and implementation of AI in thousands of industries, and create greater technical energy.
We have seen a survey and found that 62% of game practitioners around the world are using AI tools to produce game content. But we hope to see that AI can help humans solve real-world problems more efficiently through the test of the small world of games, and free up productivity to devote themselves to higher-quality and more creative undertakings.
This year, we released our first robot brand "Lingdong", which is also our first answer sheet in the AI ​​industrial field and the combination of software and hardware.
"Lingdong" is a robot brand created by NetEase Fuxi based on self-developed industrial models and AOP technology ideas. Its two core products, excavation robots and loading robots, have participated in 50 key construction projects in more than 10 provinces, and have been to subzero temperatures The plateau with a temperature of 20 degrees and an altitude of 4,000 meters has also seen the sun at 4 a.m. on the Shanghai-Tongli Railway, covering a variety of application scenarios such as mines, ports, mixing stations, and schools.

NetEase Smart Mining Robot
In the future, we will continue to delve into vertical professional fields, let AI technology sink into different application scenarios, hone and practice it, fully embed it into the links of various industries, and open up the "artificial intelligence" +” the last mile.
Third, the application scenarios of AI are moving from the industry level to the social level. Black technology mastered by a few people has become a good tool for the majority of people.
More than forty years ago, when the computer revolution kicked off, Bill Gates predicted that in the future, every family would have a computer on their desk. This seemed like a utopia at the time. But I believe that most people will not doubt that in the future, AI will become an indispensable tool for people like computers.
In recent years, based on the application practice in games, we have extended the service targets of AI technology to a wider public group, especially those who may need help. For example, NetEase Game User Experience Center uses AI image recognition and voice technology to track changes in the game screen, actively broadcast new news, and pave a "blind path" for the visually impaired to explore the game world. In addition, we have taken the speech recognition and synthesis tool AudioMaker out of the game scene and made it available for free to hearing-impaired people across the country to help them restore human voices and realize their dream of "speaking in person".

## AudioMaker helps hearing-impaired people regain their voices

1. Audio restoration technology

AudioMaker technology aims to restore the original sounds of hearing-impaired people and provide them with a clearer and more natural listening experience.

AI Application in the Education Field

2. Virtual Foreign Teacher Hi Echo

In the field of education, the virtual foreign teacher Hi Echo is based on the large education model "Ziyue" and provides users with one-on-one oral practice. The scale has reached Million level.

Virtual Spoken Speaking Personal Tutor Hi Echo
Since the advent of AI, people have always had mixed emotions about this technological revolution, and their attitudes towards the development of AI are also very ambivalent. Today, we re-examine AI technology. It is like a universal socket. When we combine it with massive content, it can become a creative content creation tool; with a robotic arm, it can become an efficient production tool; Combined with human senses, it can become a complement and extension of our abilities.
As Steve Jobs said, technology alone is not enough to change the world. Real change comes from the combination of technology and human creativity. The more we sense the greatness of a technology and the coming of a revolution, the more we should actively engage in it, continue to innovate, and connect the technological peaks created by AI into a whole that can benefit the industry and society. plateau.
Thanks for listening!

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