QuestMobile2024 China Mobile Internet Semi-Annual Report: Super APP collectively develops embedded AI

On July 30, QuestMobile, a well-known data monitoring organization, released the "2024 China Mobile Internet Half-Year Report". The report shows that AIGC applications in various technical forms are ushering in a major explosion. In June 2024, the number of monthly active users of AIGC apps reached 61.7 million, a year-on-year increase of 653%. At the same time, Taobao, Alipay, Douyin and other top 20 super APPs in China have collectively developed embedded AI applications and become another major force.

1. The embedded AI in the top 20 head APPs in the entire network is mainly divided into intelligent assistants, intelligent search, intelligent shopping guides, etc., which are strongly integrated with each business scenario to highlight the practicality for consumers.

2. The intelligent assistant part is represented by Alipay’s AI life assistant and AI financial assistant. QM’s monitoring data shows that Alipay’s AI financial assistant’s monthly active users reached 59 million in June this year. Alipay uses the drop-down location on the APP homepage as the entrance to the life assistant.
3. Intelligent shopping guides, represented by "Taobao Wenqi" and "Jingdong Yan", assist users in shopping decisions or enhance the content ecology in e-commerce links.
4. Wang Zikai, chief engineer of the Shanghai Artificial Intelligence Research Institute, believes that for super APPs, embedded AI is a strategic opportunity to use AI to renew platform service experience and business ecology. Embedded AI can make full use of the product capabilities and merchant ecology accumulated by the platform, with a more agile technical form and lower switching costs. It will become the mainstream technology form of AIGC like independent APPs.

The above is the detailed content of QuestMobile2024 China Mobile Internet Semi-Annual Report: Super APP collectively develops embedded AI. For more information, please follow other related articles on the PHP Chinese website!