Domestic smartphone OLED display share has reached 50.7%, surpassing South Korea to lead the global market

July 30 news, according to data recently released by market research organization Sino
Research, in the first half of 2024, Chinese display companies’ share of the global smartphone OLED display market has climbed to 50.7%, compared with the same period in 2023 There is a significant increase of 40.6%, which means that China has successfully surpassed South Korea and topped the list of global market share. According to the editor's understanding, this change began to appear in the first quarter of 2024, when Chinese display manufacturers led the smartphone OLED display market for the first time with an astonishing 53.4% ​​market share. Despite fluctuations in market position, the overall share of Chinese companies in the first half of the year remained stable at a high level of 50.7%.

1. From a business perspective, although Samsung Display continues to lead with a market share of 43.8%, it has shown a downward trend compared with 51.6% in the same period in 2023. At the same time, China's BOE holds the second spot with a market share of 13.8%. Visionox's market share has also increased significantly, from 7.4% in the first half of 2023 to 11.3%.

2. The rise of China’s display industry has benefited from the strong support of domestic smartphone manufacturers such as Xiaomi, OPPO and vivo. These companies actively adopt domestic OLED displays, promoting the vigorous development of China's display industry. In contrast, South Korean display manufacturers, including Samsung Display and LG Display, have seen their total share of the global market slip to 49.3% from 59.4% in 2023. Since losing its leading position in the LCD market in 2021, Korean manufacturers have shifted their focus to the OLED display market.
3. The sudden rise of Chinese display manufacturers in the global OLED display market not only demonstrates the increasing maturity of the domestic supply chain and significant enhancement of technical strength, but also reflects the high recognition of Chinese manufacturing in the international market. -->

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