iPhone 15 is selling out all over the world! Apple leads Q2 smartphone market

According to Counterpoint’s latest list of the world’s best-selling smartphones for the second quarter of 2024, Apple occupies the first place on the list with its four models: iPhone 15, iPhone 15 Pro Max, iPhone 15 Pro and iPhone 14. The second, third and sixth places also demonstrate the iPhone’s continued appeal and high demand worldwide. Specifically, with its excellent performance and innovative design, iPhone 15 ranked first with a sales share of 4.1%, becoming the best-selling smartphone of the season. Followed closely by iPhone 15 Pro Max and iPhone 15 Pro, ranking second and third with sales shares of 3.7% and 3.1% respectively, further consolidating Apple's dominance in the high-end market. Excluding the 4 seats occupied by Apple iPhone, Samsung occupies 5 of the remaining 6 seats, among which Galaxy A15 5G, Galaxy A15 4G, Galaxy A55, Galaxy S24 Ultra and Galaxy A05 occupy the fourth and fifth places respectively. , seventh, ninth and tenth, only Xiaomi, a domestic brand, "made it into the encirclement" and ranked eighth.

1. Compared with the second quarter of 2023, Apple’s ranking of popular models has not changed, but the iPhone 13 ranks fourth with a 2.6% share, while the iPhone 14 in the second quarter of 2024 only has a 1.6% share. The share ranks sixth, led by Samsung Galaxy A15 4G and A15 5G.

2. It is worth noting that although the iPhone 15 series was released as a new product, its popularity did not completely overshadow the old iPhone. iPhone 14 still ranked among the top six with a sales share of 1.6%, showing that Apple’s old models The advantages of the model in terms of cost performance and stability are still favored by many consumers.
3. At the same time, CIRP’s latest research report shows that the popularity of older iPhones is rising. The reason is that these models are relatively stable in terms of performance, camera quality and system update support, and have successfully attracted a large number of budget-conscious consumers and those looking for cost-effectiveness. user.

   

   However, as the popularity of the older iPhone has increased, the quarterly average selling price of Apple products has also declined accordingly.

Market analysts pointed out that although this phenomenon has affected Apple’s revenue and profits to a certain extent, it has also brought it a broader user base and market share growth. Apple needs to be more flexible in adjusting its market strategy when facing market changes to balance the needs of the high-end market and the cost-effective market.

In addition, Counterpoint also showed that global smartphone sales increased by 6% year-on-year in the second quarter of 2024. This growth rate hit the highest level since 2021. The top 5 global smartphone sales market shares are Samsung, Apple, Xiaomi, vivo and OPPO. Fenye1. Canalys data shows that global smartphone shipments increased by 12% year-on-year to 288.9 million units in the second quarter, achieving double-digit growth.

2. IDC data shows that shipments increased 6.5% year-on-year to 285.4 million units, indicating that the market is recovering.
3. Manufacturers’ active response, improving market environment, changes in consumer sentiment and inventory status and other factors have contributed to the significant growth of the global smartphone market.

   

   Senior analysts said that the global smartphone market has entered an era of relatively stable sales growth due to the extended mobile phone replacement cycle, and smartphone sales are expected to grow slowly in the next few years.

   

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