News on August 5, according to the latest "China Wireless Headset Market Monthly Tracking Report" released by International Data Corporation (IDC), in the first half of 2024, China's Bluetooth headset market experienced significant growth, with shipments reaching 55.4 million units. A year-on-year increase of 20.8%.
Among all types of headphones, true wireless headphones showed a stable growth trend, with shipments of 35.08 million units, a year-on-year increase of 5.6%. However, the growth of open-back headphones was even more eye-catching, with shipments reaching 11.84 million units during the same period, a year-on-year surge of 303.6%. It is understood that this growth is mainly due to consumers’ pursuit of new headphone shapes and sound quality, as well as manufacturers’ continuous innovation and launch of more attractive products. 1. The report further points out that the growth of true wireless headsets is currently mainly driven by price wars. Head manufacturers are accelerating the layout of entry-level products. At the same time, promotional policies tied to mobile phones also promote the sales of low-priced products. However, with the popularization of active noise reduction technology and the intensification of product homogeneity, the true wireless headset market is facing the challenge of technological innovation.The above is the detailed content of IDC: China's Bluetooth headset market shipments will reach 55.4 million units in the first half of 2024, with open-type headsets more than tripling. For more information, please follow other related articles on the PHP Chinese website!