Luotu Technology: In the first half of 2024, China's surveillance camera sales reached 27.91 million units, a year-on-year increase of 9.2%, with Xiaomi ranking first in both sales and sales in the online market

According to news from this site on August 6, according to total data from RUNTO, in the first half of 2024, China’s consumer-grade surveillance camera market sales reached 27.91 million units, a year-on-year increase of 9.2%; sales reached 5.6 billion yuan, A year-on-year increase of 1.1%.

Luotu Technology Online Market Share Data

1. In the first half of 2024, the online market share of surveillance cameras increased by 4.5 percentage points, reaching 50.8%.
2. Offline market sales were basically the same as the same period last year, and the market share decreased by 4.5 percentage points.

Reasons for weak growth in online market share

1. Consumers’ overall shopping behavior in offline scenarios has decreased.
2. Camera traditional retail marketing is not attractive enough.
3. The stimulating effect of the business model is not enough.

Luotu Technology Online Sales Ranking

1. Xiaomi
2. Qiao An
3. fluorite
4. Pulian

Xiaomi’s online market share

1. Xiaomi’s online market sales and sales Ranked first in all dimensions.
2. The share exceeds 16%.
3. CR4 decreased by 2.6 percentage points compared to the same period last year.

   

   Affected by consumption downgrade and intensified corporate competition, the average price trend of the surveillance camera online market will change from an increase in 2023 to a decline in 2024.

According to RUNTO online monitoring data, by June 2024, the average price dropped to 226 yuan, a decrease of 30 yuan compared with 256 yuan at the beginning of 2023, a decrease of approximately 11.7%.

In recent years, more and more cameras purchased by consumers through e-commerce have been used in outdoor scenes.

According to RUNTO online monitoring data:

1. In the first half of 2024, the sales share of indoor surveillance cameras reached 56.1%, still occupying a dominant position.
2. The proportion of outdoor surveillance cameras has increased from 37.2% in 2022 to 43.9% in the first half of 2024.

In addition to monitoring, the application of cameras in the consumer market is also widely used to meet the needs of different consumer groups, such as the elderly, babies, pets, etc.

According to RUNTO online monitoring data:

1. In the first half of 2024, the sales share of cameras with cry monitoring reached 22%, and sales increased by 6.5% year-on-year.
2. The penetration rate of pet identification cameras is still low, with a sales share of less than 5%, but the year-on-year increase has exceeded 30%.

Reference:

1. Semi-annual report | China’s surveillance camera sales increased by 9.2% in the first half of 2024; the era of monitoring + "caregiving" is coming

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