Samsung, Apple, and Xiaomi are firmly in the top three, with global smartphone shipments of 290 million units in the second quarter of 2024.

According to the latest smartphone shipment pre-survey report from the authoritative market research organization Omdia, global smartphone shipments in the second quarter of 2024 reached 290.3 million units, a year-on-year growth of 9.3%, but compared with It fell slightly by 3.2% in the previous quarter.

Ranking and performance of shipments of major brands

1. Samsung: 53.7 million units (a year-on-year increase of 0.7%, a month-on-month decrease of 11.2%)
2. Apple: 45.6 million units (a year-on-year increase of 5.6%, Decreased 10.1% month-on-month)
3. Xiaomi: 42.3 million units (up 27.4% year-on-year, 3.7% month-on-month)
4. vivo: 26 million units
5. Transsion: 25.5 million units
6. OPPO: 25.2 million units
7. Huawei: 11.7 million units (a year-on-year increase of 58.1%, a month-on-month decrease)

Other brand shipments and performance

8. Honor: 15.5 million units (a year-on-year increase of 9.9%)
9. Motorola: 13.5 million units (up 29.2% year-on-year)
10. realme: 12.3 million units (up 21.8% year-on-year and month-on-month)

Market Trend Analysis

Jusy, Senior Research Manager, Omdia Smartphone Research Team Hong pointed out that the smartphone market is showing a polarization trend:

• The mid-range market is shrinking
• The low-end and high-end market share is expanding

This trend affects brands with different positioning:

• Focus on low-end and high-end Brand shipments in the market have increased
• Brands focusing on the mid-range market are facing challenges

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