Global smartphone shipments increase year-on-year in Q2: but market polarization intensifies

According to the latest Omdia smartphone shipment forecast report, shipments in the second quarter of 2024 totaled 290.3 million units. Compared with the previous year, it achieved a year-on-year growth of 9.3%, while there was a slight decline of 3.2% month-on-month. However, this data still reveals the growth trend of the smartphone market after experiencing fluctuations.

Traditional giants are firmly at the forefront

1. Samsung, relying on its excellent brand influence and technical strength, topped the list with shipments of 53.7 million units.
2. Apple followed with 45.6 million units shipped, with a market share of 16%.

Samsung Shipments Growth

Samsung’s shipments increased by 0.7% from Q2 last year, but were down 11.2% from Q1. Among them, mid-range prices ($250-600) account for a larger share of shipments.

Apple’s financial report data is eye-catching

Apple’s financial report data for the third fiscal quarter of fiscal year 2024 shows:

• Total net sales were US$85.777 billion, a year-on-year increase of 5%.
• Net profit was US$21.448 billion, a year-on-year increase of 8%.

iPhone revenue fell, iPad revenue surged

• iPhone revenue was US$39.296 billion, down 0.9% year-on-year.
• iPad revenue surged 23.7% to $7.162 billion.
• Mac revenue was $7.009 billion, a year-over-year increase of 2.4%.

  

  Although Apple’s overall shipments increased year-on-year, Apple’s market performance in Greater China was disappointing.

1. Apple’s third fiscal quarter revenue in Greater China was US$14.728 billion, a decrease of 6.5% from US$15.758 billion in the same period last year.
2. Although Apple frequently cuts prices in the domestic market to stimulate demand, shipments are still unable to get rid of the year-on-year decline.
3. Supplementary IDC data shows that in the second quarter of 2024, Apple ranked sixth in China’s smartphone market share, with shipments declining year-on-year, falling out of the top five for the first time.
4. Some analysts believe that this result is due to factors such as the continued increase in competitiveness of domestic brands and Apple’s own channel adjustments.

   

   Performance of domestic mobile phone manufacturers in the global market

5. Xiaomi

   • Shipments increased from 33.2 million units in the second quarter of last year to 42.3 million units in the second quarter of this year, an increase of 3.7%
   • Occupy 14.1% of global shipment share in the first half of 2024

6. vivo

   • Shipments slightly increased from 24.5 million units in the second quarter of 2023 to 26 million units in the second quarter of 2024

7. OPPO

   • Shipments in the second quarter were 25.2 million units, an increase of 1%
   • The steady increase in overseas shipments has led to growth in global shipments

8. Honor

   • Shipments were 15.5 million units, an increase of 9.9%
   • The fourth consecutive quarter of year-on-year growth
9. Motorola and Realme shipments also maintained growth
10. Huawei shipments Volume totaled 11.7 million units, an increase of 58.1%

Market trends

• The smartphone market is experiencing accelerated polarization
• The proportion of low-end and high-end markets is increasing
• The mid-range market is shrinking
• Performance of different brands They vary, some have achieved substantial growth, and some are facing challenges
• But overall, the market landscape has become more polarized

  

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