According to the latest data report from TechInsights, China’s smartphone market shipments in the second quarter of 2024 continued the recovery trend in the first quarter, increasing by 5% year-on-year to 67.5 million units. Vivo ranks first in the Chinese market with a shipment share of 19%, followed by OPPO/OnePlus, Huawei, Honor, Xiaomi, and Apple. Following closely behind, the top six manufacturers together account for 96% of the Chinese smartphone market. Among them, Huawei's sales surged 56.8% year-on-year, surpassing Honor and Xiaomi and ranking among the top three on the list. Data shows that Huawei shipped 10.4 million units in the quarter, with a share of 15.4%. However, the number of entrants in the high-end smartphone market has increased, fierce competition, and high brand premiums have affected the newly launched Pura 70 series. In addition, in the mass market, Huawei's vova and Changxiang series product lineups lack updates, which also limits Huawei's further growth this quarter. In addition, according to the survey, vivo grew by 13.9% year-on-year, driven by the low-end Y series and high-end X series, occupying the top spot on the list with a share of 19.4%. OPPO is taking a different route from vivo, focusing on high-volume products, with a year-on-year decrease of 8.2%, and a combined market share of 16.6% with OnePlus, ranking second on the list. Honor has strengthened its mass market product line, launching the mid-to-high-end Honor 200 series and the entry-level Honor 50 series. In June, it launched the Magic V Filp series, updated its folding screen product line, and captured 15.3% of the market. The share ranks fourth on the list. Xiaomi slowed down its product pace in the second quarter and launched Redmi Turbo 3. Xiaomi mobile phones achieved good results during 618, and offline channel expansion is also recovering, with a year-on-year growth of 16% and a market share of 14.8%. The share ranks fifth on the list. The following are the specific data:
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