According to preliminary data from the International Data Corporation (IDC), global tablet shipments increased by 22.1% year-on-year in the second quarter of 2024, reaching a total of 34.4 million units, with Chinese product brands Huawei, Xiaomi, and Lenovo all on the list. List. According to data, Apple leads the market with shipments of 12.3 million units and a year-on-year growth rate of 18.2%. With the launch of the 11-inch and 13-inch iPad Air and iPad Pro models, Apple is finally growing in the market. In addition to competition in China from local brands such as Huawei and Xiaomi, iPad shipments have increased globally. Samsung ranked second with 6.9 million units shipped, up 18.6% year-on-year, and despite no major product launches, it achieved growth through some commercial deployments and favorable year-over-year comparisons. Lenovo ranked third with 2.5 million units shipped and a year-on-year growth rate of 16.7%. The annual growth rate of its detachable tablets (39.7%) was much higher than that of tablet-type tablets (11.7%). Huawei ranks fourth with shipments of 2.3 million units and a year-on-year growth rate of 40.3%. Its new tablet MatePad 11.5S has performed well in the market, and online promotions in China in June have further boosted growth. Xiaomi ranked fifth with 2 million units shipped and a year-on-year growth rate of 94.7%. Xiaomi has not only achieved significant growth in China and the Asia-Pacific region (excluding Japan), but also in Russia, France, Germany, Italy, Spain, etc. The market share of European countries has also increased significantly.
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