2024Q2 Global Smartphone Shipment Report: Apple attracts the most money, Samsung is the best-selling, and Xiaomi has the fastest growth

According to the latest report released by market research firm Counterpoint Research, global smartphone shipments in the second quarter of 2024 were 289.1 million units, a year-on-year increase of 8%, achieving growth for three consecutive quarters. Based on the content of the report, a brief excerpt of the relevant data is as follows: In terms of shipments, Samsung continues to maintain its first position in the world, with a share of 19%. In terms of shipments, Apple leads the smartphone market with a 42% share. Among the top 5 OEM manufacturers in terms of shipment volume, Xiaomi has the fastest growth, with shipment volume increasing by 27% year-on-year. Global smartphone revenue grew 8% year-over-year, while average selling prices reached their highest ever Q2 level. The share of the market above US$800 continues to increase, an increase of 2 percentage points compared with the same period last year. Fenye’s research director Jeff Fieldhack said regarding Apple’s performance:

1. In North America, operators reported a record There are concerns that iPhone sales will disappoint after low upgrade rates and declining iPhone sales.
2. We estimate that Apple’s iPhone sales were flat and revenue fell 1% year-over-year despite sales growth for the Pro series.
3. Apple sales in China fell 6.5%, but it could have been worse. Apple's sales in China improved due to attractive discounts offered during the 618 shopping festival.
4. With greater supply chain anticipation for the upcoming iPhone 16 series and huge expectations for Apple smartphones, Apple’s outlook looks solid.

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