Snapchat developer Snap appoints Zhang Xi as first general manager of China

According to news from this website on August 8, Snap today announced the appointment of Tracy Zhang, the former head of sales business in China, as the general manager of Snap China, and will continue to report to Snap Asia Pacific President Ajit Mohan. As Snap's first general manager in the Chinese market, Zhang Xi will be fully responsible for the formulation and implementation of the China strategy, the management of customers and partners, and will coordinate sales, advertising products, data science, advertising creativity, marketing communications and other departments. , leading the Snap China team to further empower Chinese companies to go global.

Ajit Mohan, President of Snap Asia Pacific, said: "China has always been an extremely important market for Snap globally, and we see huge potential here. The appointment of the general manager of China for the first time fully demonstrates the important role of the Chinese market and the We continue to invest in the local team. I very much look forward to Tracy using her rich experience and outstanding leadership in the field of digital marketing to drive Snap to open a new chapter in China.” According to Snap’s official introduction: “Zhang Xi joined Snap China in 2019. As a founding member of the sales team, he led the Snap China team to grow and expand, driving Snap's China business to achieve significant growth. Before joining Snap, Zhang Xi held a senior position at Google China. She has extensive experience in the field of brand overseas marketing and is committed to promoting it. The cutting-edge development of the industry. ”
Note from this site: Snap is a technology company whose three core products are:
Snapchat, a visual communication app that helps users enhance their connections with friends, family and the world;
Lens Studio, An AR platform that powers Snapchat and other services;
Spectacles AR glasses.

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