Tablet spring is here! Global tablet shipments surge: Apple, Samsung, and Huawei all sell well

This week, Huawei has brought the new MatePad Pro 12.2-inch flagship tablet and the new MatePad Air light flagship tablet, allowing consumers to experience the new AI trend productivity up close. According to the latest "Worldwide Quarterly Personal Computing Device Tracking Report" released by IDC, global tablet shipments reached 34.4 million units in the second quarter, achieving a significant year-on-year growth of 22.1%.

Specifically:

1. Apple firmly topped the list with shipments of 12.3 million units, a year-on-year increase of 18.2%, thanks to its new iPad Air and iPad Pro products.
2. Apple’s shipments have rebounded in many regions around the world, but it faces competition from local brands such as Huawei and Xiaomi.
3. Samsung shipped 6.9 million units, a year-on-year increase of 18.6%, benefiting from commercial orders and a low shipment starting point last year.

   

   1. Lenovo ranked third with shipments of 2.5 million units, a year-on-year increase of 16.7%. It is particularly worth mentioning that the performance of Lenovo’s detachable tablets is particularly eye-catching, with a year-on-year growth rate of 39.7% in this quarter, far exceeding the average growth rate of the overall tablet market (11.7%), showing that it is in a specific market segment. strong competitiveness.
4. Huawei followed with shipments of 2.3 million units, a year-on-year growth rate of 40.3%. In addition, Xiaomi performed equally well, with shipments reaching 2 million units and a year-on-year growth rate of 94.7%.
5. As for the reason for the relatively good year-on-year growth in tablet shipments in Q2, this may be related to the low shipment base in the same period last year. At the same time, the product iterations of leading brands, the release of market demand for new products, and the active adjustment of supply chain inventories also provide strong impetus for growth.
6. With a deep understanding of the needs of local consumers, domestic brands have launched a variety of products that meet market needs, further promoting sales growth. With the popularization of AI concepts and the further expansion of mobile creation boundaries, it is believed that the Q3 tablet market will continue Maintain growth momentum.

   

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