iQOO sales in the first half of the year increased by 40% compared with last year. Do you buy online or offline?

China’s smartphone market data for the second quarter of 2024 updated by multiple market research institutions previously showed that vivo ranked first, and vivo also has an iQOO sub-brand. There has also been some discussion about iQOO sales recently.

It is understood that the market share of iQOO single brand this year should be around 4%-6%. At last month’s iQOO Neo9S Pro+ launch conference, officials said: iQOO’s omni-channel sales increased by 40% and online sales increased by 50% in the first half of 2024 compared with the same period last year.

1. The product manager of iQOO posted a message saying that he saw many bloggers and users being interested in the "skyrocketing sales of iQOO mobile phones".

2. iQOO currently mainly sells through online channels, and offline mainly uses vivo experience stores as the carrier. However, iQOO e-sports halls/e-sports experience areas have been opened in many cities.
3. iQOO is becoming the preferred brand among young people who care about performance and e-sports.
4. Blue Factory has a huge product lineup this year. There are many members in the Neo9 series and Z9 series, and each configuration has its own focus.

What do you think of iQOO’s product performance in the past two years? Among the "sub-series" brands, which one do you think performs better? fenye

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