Young Europeans are massively taking over crypto, study reveals

A recent study conducted by Bitpanda and YouGov reveals a marked trend: young European generations are massively adopting crypto, despite market volatility.

A recent study conducted by Bitpanda and YouGov reveals a marked trend: young European generations are massively adopting crypto, despite market volatility. This survey, carried out among more than 6,000 people in five countries, highlights a revolution in investment habits.

A recent study conducted by Bitpanda and YouGov reveals a marked trend: young European generations are massively adopting crypto, despite market volatility. This survey, carried out among more than 6,000 people in five countries, highlights a revolution in investment habits.

Switzerland, European spearhead of crypto adoption

Switzerland, European spearhead of crypto adoption

The Swiss Confederation stands out as spearheading crypto adoption in Europe. With 23% of its population holding crypto assets, Switzerland is well ahead of traditional investments like ETFs or gold.

The Swiss Confederation stands out as spearheading crypto adoption in Europe. With 23% of its population holding crypto assets, Switzerland is well ahead of traditional investments such as ETFs or gold.

This phenomenon is particularly pronounced among Millennials (28-43 years old) and Generation Z (18-27 years old), with 32% and 29% of crypto investors respectively.

This phenomenon is particularly pronounced among Millennials (28-43 years old) and Generation Z (18-27 years old), with 32% and 29% of crypto investors respectively.

This trend is not limited to Switzerland. In Austria, a fifth of the population owns cryptos, with a strong representation of those under 43. France follows closely, with 14% of its citizens having invested in digital, including almost a quarter of Millennials and Generation Z.

This trend is not limited to Switzerland. In Austria, a fifth of the population owns cryptos, with a strong representation of those under 43. France follows closely, with 14% of its citizens having invested in digital, including almost a quarter of Millennials and Generation Z.

A craze driven by various motivations

The appeal of crypto isn’t just about the prospect of quick gains. While the potential for high returns remains the main motivation (24% of respondents), other factors come into play.

The appeal of crypto isn't just about the prospect of quick gains. While the potential for high returns remains the main motivation (24% of respondents), other factors come into play.

Independence from traditional financial institutions (22%) and the desire for anonymous transactions (21%) are also important drivers of this craze.

Independence from traditional financial institutions (22%) and the desire for anonymous transactions (21%) are also important drivers of this craze.

Eric Demuth, CEO of Bitpanda, sees a “step change in investment behavior”. Younger generations are massively embracing these new asset classes, while their elders remain more cautious. This trend is confirmed by the influx of new users on the Bitpanda platform, which recorded 500,000 registrations in the second quarter of 2024 alone.

Eric Demuth, CEO of Bitpanda, sees a “step change in investment behavior.” Younger generations are massively embracing these new asset classes, while their elders remain more cautious. This trend is confirmed by the influx of new users on the Bitpanda platform, which recorded 500,000 registrations in the second quarter of 2024 alone.

In short, this study demonstrates a real change in the European financial landscape. Crypto, far from being a simple fad, is establishing itself as a tool of investment and financial emancipation for an entire generation. This phenomenon, rigorously measured by Bitpanda and YouGov, suggests a lasting transformation of the European economy.

簡而言之，這項研究展示了歐洲金融格局的真正變化。加密貨幣遠非一種簡單的時尚，它正在成為整個世代投資和財務解放的工具。這種現象經 Bitpanda 和 YouGov 嚴格衡量，顯示歐洲經濟正在發生持久轉型。

透過我們的「閱讀賺錢」計畫最大化您的 Cointribune 體驗！您閱讀的每一篇文章，均可賺取積分並獲得獨家獎勵。立即註冊並開始賺取福利。

透過我們的「閱讀賺錢」計畫來最大化您的 Cointribune 體驗！您閱讀的每一篇文章，均可賺取積分並獲得獨家獎勵。立即註冊並開始賺取福利。

我對比特幣充滿熱情，我是區塊鏈和加密貨幣的探索者，我將與社群分享。 Mon rêve est de vivre dans un monde où la vie privée et la liberté financière sont garanties pour tous, et je crois fermement que Bitcoin est l'outil qui peut rendre cela possible.探索區塊鏈和加密貨幣的複雜性，我與社群分享我的發現。我的夢想是生活在一個每個人的隱私和財務自由都得到保障的世界，我堅信比特幣是實現這一目標的工具。

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