On August 12, a new report from Bloomberg talks about two upcoming head-mounted display devices from Apple: the second-generation Apple Vision Pro model, and a cheaper version of the headset that can simply be called "Apple Vision." It is reported that this product can be understood as a simplified version of the Vision Pro head display, which will achieve design optimization and cost control by reducing the configuration of cameras and speaker systems. The key cost reduction will come from the display component, and Apple plans to significantly reduce its cost and also make the price of the cheaper version of Apple Vision comparable to that of the high-end iPhone. It is expected to be priced at around US$1,600, which is about half the current price of Vision Pro. . This more affordable headset is expected to be launched by the end of 2025, with the aim of expanding market coverage so that more consumers can access and experience Apple's augmented reality and virtual reality technology.
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